Online Marketing

hace 1 mes

Desde casa, México Search and Select A tiempo completo

Our client seeks an Online Marketer Country Manager in Mexico to join their team.

**Working from anywhere in Mexico**

**Role Profile**: Are you an experienced online marketer, based in Mexico, with a passion for poker? Do you want to join a fast-growing team in an exciting industry?

As part of the Global marketing team, you’ll join a team of marketing experts from all over the world in a fast-pace environment. You will be responsible for the Mexico market, and expected to grow and develop the market in collaboration with senior management and local partners.

**Key Responsibilities**:

- Reporting to the Head of Latin America, the Country Manager will have P&L responsibility for Mexico.
- Plan, set the ground work and execute all aspects of local consumer facing operation, product offering across various gaming verticals as well as marketing plans, budgets and activities.
- Work closely with and utilise the company’s central teams responsible for all aspects of day to day operations spanning from customer care, finance payments and fraud to product development, as well as 3rd party service providers such as localization services and marketing agencies.
- Develop strategic plans for the development of acquisition marketing activities across the market.
- Provide effective research audit of market potential, key barriers to growth, consumer insights, competitive reporting & other key marketing requirements.
- Maintain, develop, structure & lead commercial relationships with 3rd parties at the local level, in particular large media groups, to create promotional opportunities for the company.
- Liaise with product and payments team on localization and adaptation including poker room management, assessment of payment processing options, etc.
- Review all activities, policies and procedures with other parts of the organisation including legal, technology, creative, affiliate, VIP players management, marketing, CRM, Customer Care and head of products.
- Undertake rigorous pre and post initiative analysis to provide campaign ROI, CPA and learnings for future activity.
- Manage budgets for the market and oversee the local media and PR agency where appropriate.
- Launch new product verticals into the market.

**Essential Criteria**
- Resident of Mexico and native speaker of Spanish, as spoken in Mexico
- Very good standard of written and spoken English
- Prior knowledge of poker and/or the online gaming business
- Minimum of 5 years’ experience managing online marketing campaigns and account management;
- Thorough understanding of online marketing and analytics;
- Proven track record of experience managing Display, Affiliate, SEO and PPC campaigns;
- A strong understanding of opportunities for exposure in Mexico;
- Experience managing a marketing budget independently;
- Be comfortable with sales numbers and highly analytical;
- Strong communication, relationship and presentation skills;
- Excellent project management skills with the ability to multi-task and effectively resolve conflicting needs.

Ref: 13703.15/06

Pay: $1,200,000.00 - $1,400,000.00 per year

Application Question(s):

- Are you a Mexican Native OR Mexican Resident that does not require a VISA? Essential for the role.
- Do you have prior knowledge of Poker and/or the online gaming business?
- Do you have a proven track record of managing Display, Affiliate, SEO and PPC Campaigns?

**Experience**:

- Online Marketing: 5 years (required)
- Account Management: 5 years (required)

Work Location: Remote

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