Senior Media Buyer
hace 3 semanas
ROLE:
This role will be directly working for Property Leads, a start-up lead generation and data company in the real estate industry. The Senior Media Buyer role is pivotal in generating high quality motivated seller leads and in-turn driving revenue. With our small team of 10 and start-up culture, this role is demanding in terms of time and attentiveness (far more than a traditional 9-5 job). You will thrive as a detail-oriented performance marketer energized by new challenges and looking to develop the depth and breadth of your campaign management and analytical skill sets.
RESPONSIBILITIES:
- Ownership over campaign development, management, optimization, and reporting within various paid digital media platforms.
- High attention to detail when developing, managing, optimizing, and reporting various paid digital media platforms.
- Build, test and manage ad creative and ad copy for all campaigns.
- Responsible for daily, weekly and monthly optimizations to drive business and KPIs forward.
- Updates CMO on status of current accounts on a daily basis and elevates any issues in a timely manner.
- Responsible for overseeing all campaign tracking set-up, implementation, and testing before launch of a campaign.
- Understands rules, regulations, and data ecosystems related to paid marketing and identifies and communicates issues when they arise.
- Ensures strict adherence to budgets while meeting objectives.
- Faces technical challenges head-on and takes initiative to solve problems.
- Stays current on all media/marketing trends.
- A strong focus on lead quality even at the sacrifice of ROAS.
BASIC QUALIFICATIONS:
- **Minimum of 3 years of work experience in lead generation digital advertising, specifically with hands on experience scaling Google Search Ads**:
- **Experience with a $25,000-$50,000/day budget**:
- **Ability to take ownership in a channel while multi-tasking and delivering work on-time for set deadlines**:
- Knowledge and utilization of 1st, 2nd and/or 3rd party data
- Ability to develop better ad copy and creative to drive costs down
- Ability to work effectively with a variety of internal teams and business groups, including Marketing and Leadership teams
- Highly motivated with ability to work in a fast-paced environment and comfortable making decisions
- Strong interpersonal and communication skills.
PREFERRED QUALIFICATIONS:
- Experience in working motivated seller or real estate lead generation
- Experience in connected TV advertising
BENEFITS:
- PTO
- Paid Sick Time
Pay: $300,000.00 - $600,000.00 per year
Application Question(s):
- Largest Monthly Budget Managed on Google Ads?
- Largest Monthly Budget Managed on Facebook Ads?
- Largest Monthly Budget Managed on Bing Ads?
- Largest Monthly Budget Managed on Other Channels Not Mentioned?
**Experience**:
- Media buying: 3 years (required)
Work Location: Remote
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