Defi Content Marketer

**Paystand**

Nestled in the beautiful Santa Cruz mountains, just south of Silicon Valley is where we started. Then stepped into unique and historic Guadalajara, the Mexican Silicon Valley; and Salt Lake City, with the dramatic backdrops of the mountains of Utah. With brand new offices in strategic South San Francisco & twin cities' leading tech hub Minneapolis, Paystand's momentum has been recognized with its third-year in a row inclusion on the Inc. 5000 list of fastest-growing companies & the recent acquisition of Yaydoo.

Our mission is to unlock capital efficiency for enterprise businesses through our transformative "Payments as a Service" platform. Our smart billing and payment network uses revolutionary internet, blockchain, and FinTech services to digitize receivables, automate processing, reduce time-to-cash, lower transaction costs, and produce new revenue for our clients. Paystand is venture-backed, having been consistently recognized as one of the top innovators in FinTech, and fastest growing companies in the world.

**Paystand Growth Team Content Marketer**

Paystand's Growth Team is looking for an ambitious, focused & creative content marketer to drive customer leads and increase customer engagement for Paystand's DeFi Corporate Card.

DeFi Corporate Card is Paystand's next-generation expense management solution that offers small and medium-sized businesses virtual and physical cards with advanced spend controls, next-day payment settlement and zero fee payments on Paystand's Network, and Bitcoin rewards. This product has a bottoms-up, freemium business model and content marketing is a key lever in driving lead generation and customers through the funnel.

The growth team operates as a startup within Paystand and is responsible for launching and scaling products in new verticals to drive Paystand's overall growth. We are a scrappy, agile, and data-driven team that iterates quickly based on market feedback & performance metrics. We care more about shipping MVPs to get input from the market over planning/strategizing for weeks. We operate in hours & days, not weeks or months. We strive to get stuff done well & have fun. We hope the content marketer will bring a similar attitude & energy to writing and publishing content.

This person will have the opportunity to experiment, iterate, and grow Paystand's DeFi Card content canon. They will collaborate closely with all members of the Growth Team (Head of Growth, Business Development Lead, Product Ops & Product Manager). We hope this person can bring creative ideas & then autonomously execute them in an effort to deliver the most compelling, effective content to drive leads to DeFi Card.

**Responsibilities**

DeFi Card's Content Marketer will:

- Define DeFi Card's iterative content strategy with Head of Growth
- Identify topics and create marketing content to drive SEO (to start)
- Measure performance and iterate to improve on goals; run A/B experiments on new channels to determine best content-channel combination & help product team obtain feedback from the market
- Engage in competitive market research and analysis
- Reports to Head of Growth

**Requirements**:

- 3-5yr Investigative journalist for competitive news outlet; experience sourcing stories, writing stories, and publishing/marketing them.
- Fluent, written English.
- Experienced in Hubspot Marketing, Google Studio.
- Self-Starter.
- Startup / Tech / Growth marketing experience preferred
- Experienced in competitive market analysis

**Availability**:

- Bay area/Scotts Valley, CA. Salt Lake City area, UT. Minneapolis, MN. Austin, TX. Guadalajara area, MX. Hermosillo, MX.

**This is NOT a remote position.** **All roles are on-site only.** **Only English resumes will be considered.**
- **No external recruiters please**_