Commercial Activity Leader

Company Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

**Job Description**:
To optimise sales and create sustained long-term profitability by generating more traffic to the IKEA store and IKEA website by using all available internal and external media. You drive the vitality calendar in the store and online. You work in collaboration with the commercial team and local marketing responsible to lead and implement successfully the commercial calendar throughout the store and online. You do this by using your knowledge of the IKEA product range, the local market, competition, IKEA customers and the experience and expertise of your colleagues.

**RESPONSIBILITIES OF THE JOB.**
- Secure a consistent, seamless positive customer experience through all channels by ensuring that your department is always striving to fulfil the three IKEA customer motivators: "Is it worth it?", "Can I trust IKEA", "Is there something for me?.
- Lead and communicate the commercial calendar and store activity plan to your store colleagues in a way that motivates them to take ownership for their part in achieving the overall goals.
- Secure the vitality of the IKEA store and IKEA website in all media by working closely with your store commercial team and using good examples from other stores to ensure customers feel inspired to visit the store more frequently.
- Ensure a qualitative and efficient implementation in your store through clear communication and secure that all functions take responsibility for delivering their part.
- Know your local market potential and work with your team and other functions to ensure the IKEA Brand is relevant locally throughout the different sales channels.
- Possess excellent knowledge of the IKEA product range and services, national priorities, volume commitments, local market conditions and local store competitors. You will use this information to add to, support and drive the store commercial calendar.
- Act quickly on commercial opportunities; changing availability of products (overstock and out of stock) and customer feedback (10 most asked questions).
- Analyse your activity performance: identify successful activities, solutions and ideas, and use this information to improve your planning of future activities.
- Understand the impact of your actions and activities on the financial results of the store and know which results you have influence over.
- Understand the IKEA social and environmental commitments and know how you can contribute to sustainability.

**Qualifications**:
**Motivation**
- Business-minded.
- A passion for selling, reaching your goals and getting the best for IKEA customers.
- The IKEA values accurately reflect your own values.
- Enjoy working in a fast-paced and future-oriented environment.
- Interested in people’s everyday life at home and home furnishing.

**Knowledge**
- Understand the competitors and your local market.
- Skilled in creating a high commercial performance.
- Understand how to work with sales figures and sales goals.
- Numeracy and computer (Excel) literacy and analytical skills.
- Knowledge of competition.
- Life at home activities.
- IKEA product range, including service products.
- Add on Sales guidelines
- Understand and actively use the manuals Selling the IKEA way and Pricing the IKEA way.
- Understand the manual Range presentation the IKEA way.

**Capabilities**
- Ability to lead business through people by demonstrating strong leadership capabilities.
- Ability to make things happen by championing flexibility, speed and simplicity.
- A considered decision-maker.
- Ability to engage your receiver and create a commitment for your goals.
- Ability to engage your receiver and create a commitment for your goals.

Additional Information