Marketing Specialist- Advisors
hace 2 meses
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Marketing Specialist
- Advisors & Consulting Services (Open)
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Roles and Responsibilities
Client Impact
- Provide creative input and support deliverables and workstreams on projects across a range of industries and problem statements
- Contribute to the development of marketing strategies and activities for regional and global clients by working with technology and data
- Collaborate with Mastercard team to understand clients’ needs, agenda, and risks
- Develop working relationship with client analysts/managers, and act as trusted and reliable partner
Team Collaboration & Culture
- Collaborate with senior project delivery consultants to identify key findings, prepare effective presentations, and deliver recommendations to clients
- Independently identify issues in defined area of analysis, and structure and synthesize own analysis to highlight relevant findings
- Lead internal and client meetings, and contribute to project management
- Contribute to the firm's intellectual capital
- Receive mentorship from consulting leaders for professional growth and development
**Qualifications**:
- Undergraduate degree with work experience focused on one or more of the following fields: marketing content, digital and/or social media campaigns, digital customer experience, digital marketing, offline marketing activities/campaigns, direct response marketing
- Relevant teamwork, and client, internal stakeholder and/or vendor management experience
- Advanced Word, Excel, and PowerPoint skills
- Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
- Ability to communicate effectively in English and the local office language (if applicable)
Preferred qualifications
- Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
- Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Ability to identify problems, brainstorm and analyze answers, and implement the best solutions
- Relevant industry expertise and/or experience in product, sales, or marketing technology
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that
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