Performance Marketing Strategy

hace 4 semanas

Ciudad de México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
We are seeking a highly skilled Performance Marketing Manager to join our team. In this critical role, you will be responsible for developing and implementing effective, data-driven performance marketing strategies to drive growth and success across our digital marketing channels. This will involve a primary focus on retargeting, re-engagement, and cross-selling. Additionally, you will play a key role in the business planning process, which includes evaluating, assessing, and onboarding vendors to ensure sustainable growth for the company.

Expectations: 70% on ad operations and 30% on strategy and planning. This is a high-impact role reporting to the lead of strategy and planning

Role Responsibilities:

- Develop and execute campaigns on various advertising platforms such as Google Ads and Facebook Ads.
- Monitor campaigns continuously and make necessary adjustments to bids, targeting, and creative to maximize ROAS.
- Ensure timely execution of regional campaigns to maximize impact and results.
- Analyze campaign performance, provide regular reports, and offer recommendations for improvement.
- Strategize and identify the best audience segmentation options to engage with the target audience.
- Generate fresh ideas and continuously optimize marketing campaigns for better results.
- Collaborate closely with other members of the marketing team to maintain consistency and alignment across all marketing efforts.
- Devise strategies to enhance business efficiency through the addition, improvement, replacement, or removal of vendors.
- Provide management support in overseeing internal team QBR, storytelling, and presentation of results.

Role Qualifications:

- Bachelor's degree in marketing, advertising, or a related field
- 4+ years of experience in performance marketing, preferably in-house experience
- Expertise in Google Ads, Facebook Ads, and other advertising platforms
- Familiar with attribution model and MMM partners
- Experience with engagement campaigns and cross-product acquisition via first party data
- Experience working with Adtech and Data science teams.
- Experience with onboarding and assessment of vendors
- Strong analytical skills and experience with data-driven decision making
- Excellent communication skills and ability to work collaboratively with internal stakeholders and cross-functional teams
- Experience with A/B testing, conversion rate optimization, and landing page optimization
- Proven track record of driving results and scaling campaigns

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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