Music Programming and Promotion Manager
hace 4 días
Responsibilities
**About the company**:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
**Why Join Us**:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
**About the team**:
This position is going to work alongside Music Promotion and Programming Manager in the Artist Services team in Brazil, helping to develop and executing in-app resource planning, increasing music consumption and artists' presence on TikTok.
**Responsibilities**:
1. Lead on the planning & execution for TikTok's music promotion & programming in Spanish LATAM.
2. Collaborate closely with the Artist Services (Music) team to develop in-app resource strategies, focusing on increasing the consumption of music content on the platform.
3. Plan and execute promotion efforts for artist centric and music campaigns in TikTok.
4. Manage the TikTok Sound Page, including curation of specific playlists and music promotion.
5. Be responsible for the scouting of music trends and programming efforts to elevate viral tracks inside TikTok.
6. Plan and execute music promotion in paid campaigns, including creator marketing.
**Qualifications**:
Minimum Qualifications
- Fluent in English and Spanish
- 5 years experience in music-related roles, comprehensive understanding of the music industry and the artist position, with a focus on trending genres and artists in the Spanish & Latin music scene.
- Experience with music promotion and media buy. - creator marketing
- Advanced thinking. Good understanding of the social media environment, able to follow new trends and also identify potential new ones.
- Nose for new artists and potential new hits.
- Strong organizational analytical, strategic thinking skills and the capacity to collaborate cross functions.
- Experience working with international partners in different time zones
- Experience working in a fast-changing, hands-on work environment
Preferred Qualifications
- Experience in music-related roles - digital preferred
**Diversity & Inclusion Statement**:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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