Paid Media Specialist
hace 2 semanas
Estamos buscando a un especialista en paid media con el objetivo de administrar y optimizar las campañas de publicidad de nuestra empresa.
**Responsabilidades**:
- Crear planes estratégicos de medios para campañas que cumplan con los objetivos de la empresa.
- Supervisar la administración de campañas día a día, incluyendo la optimización de las métricas.
- Funcionar como socio clave para la empresa y actuar como el punto de contacto principal para preguntas sobre campañas.
- Administrar de manera óptima los presupuestos de campañas a través de los canales.
- Asegurar que las métricas de campaña y la atribución multicanal sean entendidas y que se actúe en base a las recomendaciones.
- Planear y recomendar pruebas para la empresa basadas en el impacto esperado.
- Compartir nuevas ideas y oportunidades para mejorar el plan de medios.
- Dirigir a la empresa estratégicamente en los respectivos canales.
**Aptitudes y experiência**:
- Experiência trabajando en Paid Media
- Inglés bilingüe
- Experiência en creación, optimización y ejecución de estrategia digital en crecimiento enfocada en campañas
- Profesional enfocado a los datos con excelente capacidad de analizar datos de rendimiento usando grandes sets de información para analizar y tomar ideas aplicables en las campañas.
- Experiência práctica en las siguientes plataformas de publicidad digital: Google, Microsoft, Facebook, Instagram y LinkedIn
- Dominio de Google Analytics y Google Tag Manager, incluyendo configuración, solución de problemas y reportes.
- Dominio de Google Sheets o Excel.
- Habilidad con tablas dinámicas, vlookups, consultas y uso de fórmulas para la manipulación del texto y el análisis de datos.
- Excelente entendimiento de las herramientas de análisis web como Google Analytics, Adobe Analytics.
Tipo de puesto: Tiempo completo, Por tiempo indeterminado
Salario: $22,000.00 - $25,000.00 al mes
Horario:
- Lunes a viernes
- Turno de 8 horas
Prestaciones:
- Seguro de gastos médicos
- Trabajar desde casa
- Vales de despensa
Tipos de compensaciones:
- Bono anual
Experiência:
- paid media: 1 año (Deseable)
- Google Analytics: 1 año (Deseable)
Idioma:
- Inglés (Deseable)
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