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Responsable de diseñar y ejecutar estrategias para la ejecución con excelencia del portafolio INLINE de Vacunas logrando la planeación de las actividades clave de Marketing y maximizar el mercado privado y el mercado público. Así mismo ejecutar manejo de ciclo de vida, planeación de la demanda, administración del presupuesto entre otras actividades de mercadotecnia.

POSITION RESPONSIBILITIES
- Liderar proyectos multidisciplinarios relacionados a los productos del portafolio permitiendo impulsar el cambio y organizar equipos que logran entregables con éxito.
- Desarrolla enfoques específicos de canal para los segmentos de clientes clave (por ejemplo, Retail, Instituciones cuadros básicos).
- Análisis, interpretación y desarrollo de planes de acción para las marcas con información Sell In, Sell Out, Inventarios.
- Desarrollar estrategia y ejecutar análisis de Precios por tratamientos vs competidores.
- Desarrollo de sinergias en Educación médica con sociedades y KOL´s
- Desarrollar estrategias de marketing digital para el lanzamiento del producto.
- Control de presupuesto de Venta y de gasto vs la ejecución del mismo en lo planeado.
- Elaboración de Forecast de los productos con inteligencia de mercado para desarrollo de escenarios del lanzamiento de los productos del portafolio.
- Revisar y mantener materiales de la marca así como generar materiales y campañas futuras para el lanzamiento.
- Coordinar Advisory Boards, Speaker Training, Summits, así como eventos organizados por la región.
- Comunicación con equipo regional sobre desempeño de la marca e iniciativas de crecimiento.

ORGANIZATIONAL RELATIONSHIPS

Director General, Director de unidad de negocios, Gerente de portafolio (CBL), RTAL y BIL´s (equipo regional), Comercial KAMS y Trade marketing, Acceso y KAM´s gobierno, Medical, Regulatorio, Legal, Compliance

EDUCATION AND EXPERIENCE

Indispensable:

- +2 años de experiência en Marketing/ Business Development/ entre otras
- +3 años de experiência en la industria farmacéutica (de preferencia en alta especialidad)
- Project Management Skills
- Inglés Avanzado
- Manejo de Power Point avanzado
- Excel experto

Deseable:

- Manejo de Word avanzados
- Experiência en Fuerza de Ventas

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Competencias Esperadas:

- Trabajo en Equipo
- Liderazgo
- Autogestión/ Empoderamiento
- Comunicación asertiva
- Manejo de complejidad: priorización, gestión de proyectos, trabajo en equipo virtual.
- Autoconocimiento
- Capacidad de análisis
- Visión estratégica
- Innovación
- Competencias comerciales / gestión:

- Análisis de Datos, Interpretación y Comunicación para evaluación de mercados, inventarios, planeación de demanda, etc.
- Analiza y propone con base a métricas de desempeño

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

Marketing and Market Research

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