Specialist, Digital Marketing
hace 6 meses
Create a healthier, brighter future for pets, pet parents and people
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.
- We love all pets like our own
- We’re the future of the pet industry
- We’re here to improve lives
- We drive outstanding results together
- We’re welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.
**Objectives of this role**
- Establish and execute a digital marketing strategy to distribute content
- Work with a graphic designer and other key stakeholders to maintain Petco’s employer brand digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
**Responsibilities**
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in Petco’s employer brand marketing campaigns
**Experience**
- Bachelor’s degree in marketing or related field required
- Two to five years of experience in digital marketing and advertising
- Well-versed in the use of social media as a marketing tool
- Understands website metrics and best practices
- Extensive knowledge of the predominant digital marketing platforms.
- A good grasp of marketing automation and lead software is also beneficial.
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Good at problem-solving and communication
- Strong writing skills
**Skills and qualifications**
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
**Preferred qualifications**
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
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