Loyalty & Brand Manager

hace 3 meses

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**We Are PepsiCo**

Join PepsiCo and dare to transform We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo Mexico is one of the most significant consumer product companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know a little more**: PepsiCoJobs

Join PepsiCo, dare to transform.

**Responsibilities**:
**The** **Opportunity**

The Loyalty & Brand Manager is a member of the Consumer Engagement team responsible for leading the Consumer Loyalty Strategy within PepsiCo Mexico Foods. This implies to lead 3 diferent dimensions**:1-Marketing Tecnologies**: Lead the implementation of new and existing technologies to stretengh PepsiCo Mexico Foods capabities by building an ecosystem of different platforms such as web, app, conversational marketing, metaverse and so on, to help to grow the business while delivering value to engage consumers**. 2-Loyalty & Engagement Strategy**: lead and deploy the long-term plan to generate advocates to our brand initiatives and brand programs by retaining them to increase frecuency of consumption through digital Products. **3- JOY brand Positioning**: lead the implementation and ensuring all ecosystem platforms and channels (internal and external) are aligned with the brand strategy and desired positioning.

**What is JOY?** JOY is our Consumer Engagement & Loyalty ecosystem of platforms (app, web, conversational) that rewards consumers while they enjoy and interact with our beloved Brands.

**Your Impact**

As Loyalty & Brand Manager your scope would consist of

The Loyalty & Engagement Associate Manager is the lead of the Engagement and Loyalty agenda in PMF. The rol is in charge of leading the deployment of the Loyalty strategy and Engagement platforms converting necessities into actionables with clear consumer value. Is a fundamental part of the martech and agile implementation and adoption cross company. Along with that, is also in charge of aligning main internal and external cross-functional stakeholders with the Loyalty strategy, JOY brand strategy and Digital Products vision.

**Loyalty & Brand Manager accountability**:

- Lead to deliver and deploy Loyalty & Engagement Strategy cross platforms.
- Guarantee recurrency in ecosystem platforms through communication and innovation.
- Ensure each product of the Loyalty & Engagement pillar has a clear roadmap and an implementation path.
- Inspire and lead the Agile Framework implementation and adoption in Marketing teams and partners.
- Work with main executive stakeholders and external partners to deliver value to consumers through technology.
- Manage budget planning and execution alogn with partners contracts.
- Manage and Inspire Loyalty & Engagement team (2 people) to fullilll their goals and lead others for executing plans.
- Create and deliver JOY brand strategy and equity to position it in the market as a digital product.
- Lead to deliver strong data-based loyalty strategy to generate advocates for brands and brand programs.
- Lead the consumer value proposition to retain consumers within JOY and make them loyal to our brands though experiences cross channels.
- Manage the Always on rewards catalog to be aligned with the Loyalty strategy and offer continuous value to consumers.
- Garantee a Lean User Experience (UX) innovation cycle to deliver value and a frictionless usage within JOY ecosystem.
- Keep a competency landascape for JOY to set differentiation and value in the market (Share of platforms use).
- Lead the partnerships strategy to elevate the loyalty strategy within JOY and deliver higher value to users.

Qualifications:
**Who Are We Looking For?**

Skilled executive with understanding of massive consumer goods industry end-to-end value chain and commercial processes. Ability to lead multiple cross-functional teams on Agile framework compliance.

Professional:

- At least 4 years of experience in technology industry, massive consumer goods or related.
- Previous experience working in Loyalty programs/Digital Products or consumer centric projects.
- Digital Marketing experience and knowledge.
- Brand positioning knowledge.
- Business Industry know-how.
- Strong analytical and insights-generation skills to bring cross industries best practices

  • Brand Manager

    hace 3 semanas

    Miguel Hidalgo, México Nexum A tiempo completo

    **Vacante para la empresa Nexum en Miguel Hidalgo, Ciudad de México**: **Position Title**: Brand Manager - Kids' Products As a Brand Manager for Kids’ Products, you will be responsible for developing and executing strategies to build strong brand recognition, drive customer engagement, and increase market share for our kids' product lines. You will...

  • Brand Manager Senior

    hace 3 meses

    Miguel Hidalgo, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**: **Vacante: Brand Manager en Moda Retail** **Descripción del Puesto**: Estamos buscando un(a) Brand Manager apasionado(a) y orientado(a) a resultados para unirse a nuestro equipo en el sector de moda retail. En esta posición, serás el arquitecto(a) principal de la identidad de nuestra...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México GA Corporativo A tiempo completo

    **Vacante para la empresa GA Corporativo en Miguel Hidalgo, Ciudad de México**: Buscamos sumar al equipo de Mercadotecnia unBRAN MANAGER ¿Qué se necesitas? - Licenciatura en: Marketing, Negocios internacionales Administración de empresas, o a fin Indispensable - Tener experiênciade 4 a 5 años como Brand Manager - Disponibilidad para viajar...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México PROVEEDORA DE MARCAS S.A DE CV A tiempo completo

    **HOKA MEXICO** líder en **calzado Running** busca sumar a sumar equipo **BRAN MANAGER** **¿Qué se necesitas?** Licenciatura en: Marketing, Negocios internacionales Administración de empresas, o a fin **Indispensable Tener experiência en calzado Running** Experiência de 4 a 5 años como Brand Manager Disponibilidad para viajar (pasaporte y visa...

  • Brand Assoc Manager

    hace 4 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **Brand Assoc. Manager - Temporary** Ciudad de México **Responsibilities**: **Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.** As a world class company, we seek excellence in everything we do from the launch of a new product to its execution...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México CSG A tiempo completo

    **líder en la distribución de aliemntos Gourmet busca**: BRAND MANAGER - SECTOR RETAIL **¿Qué necesita tener?** Licenciatura concluida Experiência: sector retail, análisis de información para posicionamiento de la marca asiganda. **¿Qué te ofrecemos?** Sueldo: $25,000 brutos mensuales (incluye vales de despensa) + bono trimestral por...

  • Brand Manager Senior

    hace 3 meses

    Miguel Hidalgo, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**: **Descripción del Puesto**: Estamos buscando un(a) Brand Manager apasionado(a) y orientado(a) a resultados para unirse a nuestro equipo en el sector de moda retail. En esta posición, serás el arquitecto(a) principal de la identidad de nuestra marca en el mundo de la moda, liderando...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México Celular Express A tiempo completo

    Empresa de alimentos busca: **BRAND MANAGER - SECTOR RETAIL** **Perfil**: Licenciatura trunca o concluida Experiência: sector retail, análisis de información para posicionamiento de la marca asignada. **Oferta**: Sueldo: $22,500 brutos mensuales + $2,500 vales de despensa+ bono trimestral por cumplimiento de objetivos Prestaciones de ley desde el...

  • Brand Sr Manager

    hace 4 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    **Responsibilities** **Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in...

  • Brand Sr Manager

    hace 4 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Resumen: **What can you expect from us?** - Competitive compensation - A flexible work environment that promotes a healthy balance between personal and professional life - A dynamic and inclusive culture - A supportive team that will foster your professional growth and development - Opportunity to work with relevant projects worldwide - Opportunity to give...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México CSG A tiempo completo

    **líder en la distribución de productos Gourmet busca**: BRAND MANAGER - SECTOR RETAIL **¿Qué necesita tener?** Licenciatura concluida Experiência: sector retail, análisis de información para posicionamiento de la marca asiganda. **¿Qué te ofrecemos?** Sueldo: $25,000 brutos mensuales (incluye vales de despensa) + bono trimestral por...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México Taltere A tiempo completo

    Empresa del sector Mayorista Cibersegurida busca tu talento como: **Brand Manager TI** **Requisitos**: - Escolaridad: Lic. Mercadotecnia o afín titulados - Experiência en ventas y mercadotecnia al menos de 4 años en productos de tecnología. - Conocimiento del canal de retail y canales de IT en productos de tecnología y en las ventas corporativas, Sell...

  • Brand Manager

    hace 5 días

    Miguel Hidalgo, México Creaser A tiempo completo

    Somos una empresa en Crecimiento dedicada a la tecnología logística más avanzada para realizar tus envíos y estamos en busca de talento para que se integre a nuestro gran equipo de trabajo como: **BRAND MANAGER** **ZONA DE TRABAJO AV. CONSTITUYENTES / MIGUEL HIDALGO** **1. Requisitos**: - Escolaridad: Licenciatura en Mercadotecnia, Comunicación o...

  • Brand Manager Jr

    hace 3 meses

    Miguel Hidalgo, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**: BRAND MANAGER JR Análisis de precios/storechecks /Tendencias de MercadoRealizar estudios de mercado de acuerdo con las necesidades y deseos de los clientes y partes interesadas.Planificación de productos: lanzamiento, elección de portafolio por clienteElaborar estrategias con los...

  • Brand Manager Jr

    hace 3 meses

    Miguel Hidalgo, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**: BRAND MANAGER JR Análisis de precios/storechecks /Tendencias de MercadoRealizar estudios de mercado de acuerdo con las necesidades y deseos de los clientes y partes interesadas.Planificación de productos: lanzamiento, elección de portafolio por clienteElaborar estrategias con los...

  • Brand Manager Departamental

    hace 4 meses

    Miguel Hidalgo, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**: BRAND MANAGER DEPARTAMENTAL Análisis de precios/storechecks /Tendencias de MercadoRealizar estudios de mercado de acuerdo con las necesidades y deseos de los clientes y partes interesadas.Planificación de productos: lanzamiento, elección de portafolio por clienteElaborar estrategias...

  • Brand Manager

    hace 4 semanas

    Miguel Hidalgo, México Celular Express A tiempo completo

    **Empresa dedicada a la la distribución de productos Gourmet** BRAND MANAGER - SECTOR RETAIL **¿Qué necesitas?** Licenciatura concluida Experiência: sector retail, análisis de información para posicionamiento de la marca asignada. **¿Qué te ofrecemos?** Sueldo: $22,500 brutos mensuales + $2,500 vales de despensa+ bono trimestral por...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México CSG A tiempo completo

    CGS Somos una empresa dedicada a brindar soluciones de calidad enfocadas al reclutamiento de personal. Nos encontramos en la búsqueda de personal para uno de nuestros clientes **líder en la distribución de productos Gourmet** **BRAND MANAGER - SECTOR RETAIL** **¿Qué necesita tener?** Licenciatura trunca o concluida Experiência: sector retail,...

  • Brand Manager

    hace 4 meses

    Miguel Hidalgo, México Celular Express A tiempo completo

    CGS Somos una empresa dedicada a brindar soluciones de calidad enfocadas al reclutamiento de personal. Nos encontramos en la búsqueda de personal para uno de nuestros clientes **líder en la distribución de productos Gourmet** **BRAND MANAGER - SECTOR RETAIL** **¿Qué necesita tener?** Licenciatura concluida Experiência: sector retail, análisis de...

  • Brand Manager SHISEIDO

    hace 4 semanas

    Miguel Hidalgo, México CHANEL A tiempo completo

    As a Brand Manager for Skincare, you will be responsible for driving the overall brand strategy, positioning, and growth of skincare products within the company. This role involves overseeing all aspects of brand management, including product development, marketing campaigns, market research, and sales analysis. The ideal candidate will have a deep...