Cx Branding Senior Specialist

hace 4 semanas

Monterrey, México GM Financial A tiempo completo

Why GMF?:
GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets. Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.

About the role:
The **Brand Senior Specialist (3F)** is responsible for enhancing the brand experience for both internal and external audiences. This involves delivering superior consumer content, maintaining brand identity, and ensuring alignment with GM Financial brands. The specialist optimizes resources, manages budgets, participates in key projects, and collaborates with stakeholders from General Motors and GM Financial globally.

Also, drives a customer-centric approach by developing content for key initiatives and executing high-end internal marketing. A crucial part of their role is integrating the Think Customer mind-set into daily operations through continuous engagement and promoting employee empowerment.

The Senior Specialist must set high standards of performance, maintain effectiveness during major changes, have ability to prioritize work, establish plans of execution, and implementing an organized work methodology to ensure proper traceability of tasks. Passion for creating positive impacts for customers is essential.

What you need:

- Educational Background: Bachelor’s degree in business administration, Marketing, Advertising, etc.
- Performance Standards: Demonstrated ability to set and maintain performance standards across projects, aligning efforts with organizational goals.
- Project Management: Strong track record in project management, including developing and executing plans that prioritize tasks for timely project completion.
- Team Leadership: Experience leading multifunctional and/or multicultural teams or individuals without formal authority.
- Agile Design: Comfort with designing within an agile design lifecycle.
- Marketing Expertise: Proven experience in marketing, brand implementation, and content creation, with a solid understanding of best practices in internal marketing strategies.
- Creative Agency Management: Proven experience in managing relationships with creative agencies, overseeing the execution of projects, ensuring alignment with brand guidelines, and optimizing the use of allocated budgets. This includes the ability to effectively communicate expectations, provide constructive feedback, and collaborate on initiatives.
- Global Collaboration: Demonstrated global experience, with the ability to effectively collaborate with teams in different countries and navigate cultural nuances.
- Visual Aesthetics Expertise: Exceptional eye for design and visual aesthetics, with the ability to create visually compelling content that aligns with brand guidelines and enhances audience engagement
- Attention to Detail: Detail-oriented with an expert eye for design and visual aesthetics, ensuring all content aligns with brand guidelines and resonates with the target audience.
- Content Creation: Proficiency in content creation, including the development of content pillars and copywriting, with the ability to craft compelling narratives that engage and inspire audiences.
- Brand Management Knowledge:

- Deep understanding of brand management principles and strategies
- Ability to ensure brand consistency across all content and marketing initiatives.
- Content Creation Skills:

- Proficiency in creating engaging and compelling content that resonates with the target audience and aligns with brand guidelines.
- Copywriting skills, with the ability to craft clear and compelling narratives that align with brand voice and messaging.
- Technical Proficiency and Analytics:

- Proficiency in Microsoft Office.
- Inherent interest in tackling complex challenges with a focus on delivering results.
- Exceptional understanding of design principles and visual aesthetics
- Familiarity with best practices in internal marketing strategies, with the ability to effectively engage and inspire internal audiences
- Communication:

- Excellent interpersonal skills to build and nurture internal relationships across multidisciplinary teams.
- Exceptional visual, verbal, and written communication skills utilized for effective storytelling.
- Demonstrated skill in crafting and delivering compelling presentations to senior leaders, effectively communicating key messages and strategic insights.
- Leadership and Agency Management Skills:

- Demonstrated ability to lead and inspire teams, fostering a collaborative and inclusive work environment.
- Proven ability to lead without authority, influencing and motivating team members through personal leadership and a clear vision.
- Experience in managing relationships with creative a

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