![PPG Industries](https://media.trabajo.org/img/noimg.jpg)
Brand Coordinator
hace 4 semanas
You will support initiatives to increase brand awareness and market share of the paints and coatings category in the self-service (supermarkets) channel, through actions in point of sale´, digital and social Networks of your own and market chains. You will report to the Brand Sr Manager for Supermarkets. #LI-Hybrid
**Key Responsibilities**
- Support in the brand strategy that allows a better positioning by coordinating communication campaigns and follow-up of implementation of commercial activities that generate rotation at the point of sale.
- Participate in the brand's MKT plan to ensure an excellent execution
- Analyze data of the brands, the market, the competitor and the consumer to propose new strategies
- Ensure correct brand use for physical and digital materials
- Coordinate all areas involved in new product development: R&D, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).
- Support to the team in the communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.
- Analyze campaign results, marketing strategies and brand performance in the market to detect business opportunities.
**Qualifications**
- Bachelor´s Degree
- English at advanced level
- 3+ years of experience in coordination of activities mentioned above
- Experience in marketing, market research, products launch and database such as Power BI, Nielsen, Scantrack.
- Desirable to have knowledge of distribution channels, product performance, and marketing digital.
- Skills: Organization, project management, follow-up, teamwork, strategical thinking.
This job posting may have multiple locations listed.
Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.
**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
**The PPG Way**
Every single day at PPG:
**We partner with customers to create mutual value.**
**We are "One PPG" to the world.**
**We trust our people every day, in every way.**
**We make it happen.**
**We run it like we own it.**
**We do better today than yesterday - everyday.**
Benefits will be discussed with you by your recruiter during the hiring process.
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