(Cen) Brand Analyst

hace 3 semanas


Saltillo, México CEMEX A tiempo completo

Support the development and execution of branding practices to facilitate the interaction of Cemex with all stakeholders.

**Main Responsibilities**:

- Ensure that internal and external campaigns comply with branding guidelines.
- Assist the Global Brands Advisor and the Insights and Brand Equity Advisor in overseeing and coordinating research to measure the perception of our global brands.
- Monitor branding trends and prepare competitive benchmarks.
- Provide general support and analysis to the branding team as needed.
- Follow-up the execution of branding related activities with other internal areas.
- Day-to-day coordination with agencies.

**Position Challenges**:

- Coordination with BUs to balance the need for local, short-term marketing requirements with global long-term reputation protection.
- Identify optimal brand portfolio to achieve Cemex’s business goal.

**Qualifications**:

- Bachelor's degree or equivalent in Communications, Marketing, Design, Business Administration, or related disciplines.
- Creative problem-solving mindset
- Detail-oriented
- Writing and editing skills with the ability to develop clear, concise messages. Highly proficient in oral and written English and Spanish.
- Ability to effectively manage multiple projects on tight deadlines while delivering high-quality products and services.
- Networking ability to develop strong relationships within the company.
- An evident passion for branding, design, and how these disciplines impact the reputation of organizations.

**Internal/External Relations**:
INTERNAL

Peers from the Corporate Communications and Intellectual Property teams and internal clients from Corporate Areas and Business Units.

EXTERNAL

Designers, brand consultants, and advertising agencies.

**CEMEX Diversity and Inclusion Statement**:
At Cemex, we recognize the diversity of the world in which we live and in which we do business. We respect diversity, we address the inclusion and non-discrimination of any talented person, regardless of gender, physical ability, age, sexual orientation, culture, ethnicity, religion, political affiliation, marital status, pregnancy / maternity / paternity and nationality. We promote a culture of equity for the construction of a sustainable business and the well-being and development of Cemex employees.


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