Product Marketing Analyst

hace 3 semanas


Desde casa, México R2 A tiempo completo

At R2, we believe that small and medium businesses are the productive engine of society. Small and medium businesses (SMBs) make up over 90% of companies in Latin America, yet they face a trillion-dollar credit gap. Our mission is to unlock SMBs’ potential by providing financial solutions that are tailored to their needs. We are reimagining the financial infrastructure of Latin America - where SMBs financial needs are satisfied without ever having to go to a bank.

R2 enables platforms in Latin America to embed financial services that SMBs can then leverage (starting with revenue-based financing). We are a tight knit team coming from organizations such as Amazon, Google, Nubank, Uber, McKinsey & Co., Mercado Libre, Globant, and J.P. Morgan. We are backed by world-class investors such as Gradient Ventures (Google’s AI-focused fund), General Catalyst, Y Combinator, Femsa Ventures, PayU, among others.

As a Product Marketing Analyst, you will spearhead all product marketing/growth initiatives within our product team, collaborating with our partners to improve conversion through the execution of marketing campaigns and working closely with our Product & Engineering teams to accelerate growth.

**What you’ll work on**:
You will work with Product Managers to coordinate initiatives related to marketing and analytics.

You will collaborate with the marketing teams of our partners to help them leverage their communication channels to promote R2’s embedded financing offering to their merchants, by working on campaigns.

You will be responsible for growth, marketing and content strategies across R2’s revenue-based financing regionally.

You will perform quantitative and qualitative analysis to improve conversion.

You will perform user discovery by surveying and interacting with users (end SMB customers of our partners).

You will document all the different strategies tested by our customers to create a playbook of marketing initiatives for our partners.

**Who you are**:
3+ years of experience in marketing

1+ years of experience in product

Knowledge of growth marketing channels & tactics

Passionate about fintech in Latin America

Experience with CRM tools

Demonstrated success in roles that are partner-facing with the understanding of how to drive business through the partner ecosystem is a plus

Stellar written and oral communication skills in Spanish.

Communication skills in English

Motivated self-starter, with a bias for action, who thrives in a hyper-growth environment

Knowledge of the needs of SMBs in LatAm is a plus

Experience in B2B with an “end-user” angle is a plus (B2B2C / B2B2B)


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