Beauty Category Sr Manager

hace 5 meses

Tlahuac, México Dyson A tiempo completo

**Summary**:
**Salary**:
Competitive

Team:
Marketing

**Location**:
Mexico - Mexico City Office

**About Us**:
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in Mexico in 2018 as our first step into Latin America. Our Mexico office is located in the Polanco area of Mexico City and our expanding team is a key contributor in helping us deliver growth throughout the market.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the Role:
The Sr. Marketing Beauty Manager, will manage the marketing strategies. Will need to develop the category profitability and brand reputation, including both short and long term growth. In essence, they will be the CEO of their category.

This role will need to maximize the sales potential and profitability of existing products as well as develop business plans and strategies for New Product Development in the category.

This person develop the go-to-market strategy, working with the sales teams.

This role will localize, adapt and enhance creative campaigns, and brief media agency to execute the best strategy to keep building awareness and generate direct channel sales.

They will work collaboratively with Group in Malmesbury, UK on product pipeline and ranging requirements specific to the MX market.

Define the strategy and overall performance of the MX Beauty category
- Develop the annual strategy for growth across the category - for existing and new products, unlocking potential of sales channels, marketing opportunities and media channels.
- Lead all aspects of budgeting, forecasting and demand planning for the category, working closely with MX, Americas and Global commercial team peers.
- Assure forecast accomplishment with sales, demand and logistics; and propose actions and strategies to maintain healthy stocks levels.
- Close follow-up to sell in/sell out results of the category, identifying potential opportunities.
- Set the media strategy, channel plan, monitor budget and review ROI of media spend, working closely with IPG and media lead.
- Own the commercial strategy for the category asides with sales team.
- Collaborate with peers and colleagues across the market team (retailer sales, direct sales, finance and marketing) to maximize the impact the category/ product has on consumers and retailers.

Maximize sales potential and profitability of the MX Beauty category.
- Develop business plans and marketing strategies for category NPD (New Product Development).
- Maintain current category strength within Mexican market while building brand awareness in premium market segments.
- Clarify beauty business approach to maximize own market’s opportunity within the context of global plans.
- Ensure new products are launched successfully through effective leadership across local market; manage teams to milestones and plans.
- Work with direct team, media lead, media agency, PR & Comms to maximize media presence, awareness, conversion and optimization.
- Prove the effectiveness of all activity; track, measure and amend where necessary.
- Constantly monitor competitors; remain ready to quickly understand the implications of their activities and respond quickly, in the correct manner for the brand.
- Collaborate as a member of the virtual global Dyson category and commercial teams.

Lead and develop a high performing team
- Inspire, lead and motivate team through regular feedback, 1:1s, Personal Development Plans, objectives and career conversations.
- Manage processes and priorities, to ensure that the team is as effective as possible to meet business goals.
- Identify gaps in knowledge and skills in the team and build appropriate development solutions.

Fulfill other duties as required
- Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
- Fix things that need fixing
- Identify problems and find solutions

**About You**:

- Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration.
- 6-7 years strategic brand marketing/ management experience required.
- A Beauty background is strongly preferred but would be open to other categories such as electronics, SDA, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
- Experience in media and budget required
- Experience with working with media planning and buying agency strongly preferred media
- Strategic thinking; this person must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound marketing plan.
- Influencing skills; this person will have the ability to

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