Senior Adobe Analytics Specialist

hace 4 semanas

Tlahuac, México Rockwell Automation A tiempo completo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
As the Senior Adobe Analytics Specialist, you will use web analytics to provide data-driven, actionable insights. You will collaborate with teams to gather requirements, develop tracking strategies, implement tags, analyze data, and generate reports to drive informed decision-making and achieve business objectives. Use web analytic tools such as Adobe Analytics, Target, Adobe Launch/Data Collection, Google Analytics, and Google Tag Manager. You will draw conclusions from complex data sets and communicating test results clearly to executives, managers, and associates. This position will report to the Manager, Marketing Data, Analytics, and Reporting.

**Responsibilities**:

- ** Data Collection and Tag Management**:
***Develop and implement tagging strategies using Adobe Analytics to ensure accurate data collection.

Configure and manage Adobe Analytics tags within the Adobe Experience Platform.
- ** Data Analysis and Reporting**:
Analyze web traffic, user behavior, and conversion data to identify trends, patterns, and insights.

Generate regular and ad-hoc reports to track key performance indicators (KPIs) and measure campaign effectiveness.

Provide actionable recommendations based on data insights to optimize digital marketing efforts and improve user engagement.
- ** Dashboard Creation and Visualization**:
Create customized dashboards and visualizations using Adobe Analytics Workspace or similar tools to present data in a clear and understandable format.

Collaborate with stakeholders to understand their reporting needs and tailor dashboards to meet specific requirements.
- ** Event Tracking**:

- Hands on coding to implement and optimize event tracking within Adobe Analytics across all digital platforms. This includes setting up custom events to capture detailed user interactions such as clicks, form submissions, video plays, and social media engagement.

Collaborate with web development teams to define and manage the data layer, ensuring that the necessary data points are captured for accurate event tracking.

Write and maintain custom JavaScript, HTML, and other scripting languages as needed to enhance tracking capabilities, ensuring comprehensive data collection for in-depth analysis.
- ** Debugging and Quality Assurance**:
Perform regular debugging and quality assurance tests on event-tracking implementations. Use tools such as browser developer consoles, Adobe Debugger, and other web analytics debugging tools to ensure data accuracy and integrity.
- ** A/B Testing and Optimization**:
Design and execute A/B tests to evaluate the impact of changes on website performance and user behavior.

Monitor test results, analyze data, and make data-driven recommendations for website optimization and conversion rate improvement.
- ** Cross-functional Collaboration**:
Collaborate with marketing, product, and development teams to understand business objectives and translate them into tracking requirements and analytics solutions.

Work closely with technical teams to troubleshoot tracking issues and ensure data accuracy and integrity.
- ** Stay Updated on Industry Trends**

Keep abreast of industry best practices, emerging trends, and new technologies related to web analytics and digital marketing.

Continuously explore opportunities to enhance analytics capabilities and inspire creativity within the organization.

**Qualifications**:

- Bachelor's degree in Computer Science, Information Systems, Statistics, Marketing, or related field.
- 4+ years of proven experience working with Adobe Analytics.
- Proficiency in Adobe Analytics implementation, including tagging, variable creation, and report configuration.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Experience with data visualization tools like Adobe Analytics Workspace, Tableau, or Power BI.
- Excellent communication and collaboration skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
- Detail-oriented with a strong focus on data accuracy and quality.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

**Preferred Qualifications**:

- Adobe Analytics certification(s).
- Experience with JavaScript and HTML fo

  • Data Analytics Specialist

    hace 3 días

    Tlahuac, México Uber A tiempo completo

    **About the Role** The Global Field Analytics team within Community Operations provides Centers of Excellence and Greenlights all over the world with Data and insights to enable strategic decision making and operational excellence. As a Data Analyst for Field Analytics in LatAm you will be helping regional and global stakeholders by creating a standardized...

  • Google Specialist

    hace 1 mes

    Tlahuac, México CP WITMER A tiempo completo

    Casa Cravioto, esta en búsqueda de tu talento como: **GOOGLE SPECIALIST** **Perfil**: - Licenciatura en mercadotecnia - Experiência mínima de 2 años - Dominio de google Ads / Analytics - Migración de datos - Configuración de campañas - Diagnostico y análisis de cuenta Actividades: - Desarrollar, implementar y dar seguimiento a las campañas de:...

  • Senior Mobile Network Analytics Engineer

    hace 1 mes

    Tlahuac, México MBR Partners A tiempo completo

    Company Description We're seeking a skilled and passionate Senior Mobile Network Analytics Engineer to join their team and play a key role in managing and delivering Network Analytics solutions. This role involves a unique blend of technical expertise, leadership, and client-facing responsibilities. **Their values share ** DREAM BEYOND. Forward-thinking,...

  • Workforce Analytics Specialist

    hace 1 mes

    Tlahuac, México Thermo Fisher Scientific A tiempo completo

    At Thermo Fisher Scientific team, you’ll discover impactful work, innovative thinking and a culture dedicated to working the right way, for the right reasons - with the customer always top of mind. The work we do matters, like helping customers find cures for cancer, protecting the environment, making sure our food is safe and delivering COVID-19...

  • Analista de Ecommerce Ii

    hace 2 semanas

    Tlahuac, México Thermo Fisher Scientific A tiempo completo

    Coordenar as táticas de campanhas de ecommerce, do planejamento a pós execução, reportando continuamente aos stakeholders envolvidos em cada projeto. Dar suporte ao gestores de marketing na realização de ações de ecommerce, na interação com clientes e outras iniciativas do canal digital. - Planejar e executar campanhas promocionais de ecommerce; -...

  • UX Specialist

    hace 1 mes

    Tlahuac, México iCrossing LATAM A tiempo completo

    **Requisitos**: - **Inglés** **AVANZADO (Indispensable)**: - Experiência demostrable en UX, preferiblemente en entornos digitales. - Experiência en prototipado de soluciones web (apps, sitios, ecommerce) - Conocimiento profundo de metodologías de investigación de usuarios y técnicas de diseño centradas en el usuario. - Fuertes habilidades de...

  • UX Specialist

    hace 1 mes

    Tlahuac, México iCrossing LATAM A tiempo completo

    **Requisitos**: - **Inglés** Avanzado (indispensable) - Experiência demostrable en UX, preferiblemente en entornos digitales. - Experiência en prototipado de soluciones web (apps, sitios, ecommerce) - Conocimiento profundo de metodologías de investigación de usuarios y técnicas de diseño centradas en el usuario. - Fuertes habilidades de comunicación...

  • Sr Compliance Specialist I

    hace 4 semanas

    Tlahuac, México Thermo Fisher Scientific A tiempo completo

    As a Senior Compliance Specialist with responsibility for project support in the Quality Risk Management Technology Solutions team, you are responsible for coordinating set-up, maintenance and modification of the team project schedules for delivery of enhancements to the Veeva Quality Suite. The Compliance Specialist works in collaboration with Global...

  • Field Action Specialist

    hace 4 días

    Tlahuac, México FCA A tiempo completo

    The Field Action Team Engineer provides a crucial role in leading the investigation of an open case request through the signature approval process and through release to the field. The Field Action Team offers high visibility to Senior Managers, Directors and Senior Vice Presidents on a weekly basis. In addition, weekly cross functional engagements to...

  • Business Analytics Int Analyst

    hace 4 días

    Tlahuac, México Citi A tiempo completo

    The Business Analytics Int Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the...

  • Service Engineer for Instrumentation and Analytics

    hace 1 mes

    Tlahuac, México ABB A tiempo completo

    **Service Engineer for Instrumentation and Analytics**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Senior Compliance Specialist

    hace 2 días

    Tlahuac, México Thermo Fisher Scientific A tiempo completo

    At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life - enabling our customers to make the world healthier, cleaner and safer. We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through...

  • Senior HR Consultant

    hace 4 semanas

    Tlahuac, México HSBC A tiempo completo

    -Job description **Senior HR Consultant** **Role Purpose** As a Senior HR Consultant you'll be accountable for the successful delivery of HR projects in support of the business strategy set out in strategic people plans. You'll work closely with all level stakeholders and specialists to help design best in class pragmatic solutions to solve business...

  • Senior Community Manager

    hace 1 mes

    Tlahuac, México Soriano Ariza & Asociados A tiempo completo

    Somos consultores Nuestro core: Es ayudar a las organizaciones a cumplir sus objetivos a través del talento, e impulsar su crecimiento y desarrollo con nuestras tecnologías de consultoría en comunicación audiovisual y formación presencial. Estamos en la búsqueda de talento como: **SENIOR COMMUNITY MANAGER** **Responsabilidades** - Desarrollar e...

  • Early Career Talent Mexico

    hace 1 día

    Tlahuac, México SAP A tiempo completo

    **We help the world run better** **About the team** At SAP, we believe in the power of collaboration and empower our employees to perform at their best in an environment that encourages free and open expression of ideas. Here, you work alongside creative thinkers who share your intets, while turning big ideas into reality for our customers. With innovative...

  • Gerente de Marketing

    hace 1 mes

    Tlahuac, México INTERVALO FINANZAS A tiempo completo

    Empresa Mexicana con raíces asiáticas estamos en búsqueda Gerente de Marketing **Requisitos**: - Licenciatura en Mercadotecnia - 3 años de experiência como Gerente de Marketing - Manejo de herramientas de Google Marketing (Ads, analytics, etc.). - Administración y Control de personal. - Excelente presentación, empático, proactivo,...

  • Channel Strategy and Insights Specialist

    hace 1 mes

    Tlahuac, México HSBC A tiempo completo

    **Role purpose**: The Channel Strategy and Insights Specialist will be responsible for generating insightful analyses that will support the senior stakeholders to make decisions. It will also support on achieving our mail KPIs by producing fact-based analyses and recommendations. **Main responsibilities include**: - Conduct analysis to detect trends,...

  • Senior Payroll Specialist Latin America-1

    hace 1 mes

    Tlahuac, México Mastercard A tiempo completo

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Data Analyst-marketing

    hace 1 mes

    Tlahuac, México Cattri A tiempo completo

    **CATTRI AGENCIA LÍDER EN PUBLICIDAD DE EXTERIORES MÁS IMPORTANTE EN MÉXICO EN MEDIOS OOH; TE INVITA A PERTENECER A SU EQUIPO DE TRABAJO.** **VACANTE**: Senior Data Analyst-Marketing Analytics **ZONA DE TRABAJO**:Santa Fe **Requisitos**: - Licenciatura - Capacidad de análisis. - Conocimientos generales de marketing. - Google Analytics (SEO, SEM,...

  • Sr. Accessibility Specialist Ux

    hace 1 mes

    Tlahuac, México Thomson Reuters A tiempo completo

    **Sr. Accessibility Specialist** Are you a curious, smart, self-driven accessibility professional who loves working in collaboration to deliver moments of delight for customers and colleagues? Are you excited by the challenge of turning complex problems and constraints into simple elegant solutions that exceed customers’ needs and expectations? Are you...