Senior Adobe Analytics Specialist

hace 1 semana

Tlahuac, México Rockwell Automation A tiempo completo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
As the Senior Adobe Analytics Specialist, you will use web analytics to provide data-driven, actionable insights. You will collaborate with teams to gather requirements, develop tracking strategies, implement tags, analyze data, and generate reports to drive informed decision-making and achieve business objectives. Use web analytic tools such as Adobe Analytics, Target, Adobe Launch/Data Collection, Google Analytics, and Google Tag Manager. You will draw conclusions from complex data sets and communicating test results clearly to executives, managers, and associates. This position will report to the Manager, Marketing Data, Analytics, and Reporting.

**Responsibilities**:

- ** Data Collection and Tag Management**:
***Develop and implement tagging strategies using Adobe Analytics to ensure accurate data collection.

Configure and manage Adobe Analytics tags within the Adobe Experience Platform.
- ** Data Analysis and Reporting**:
Analyze web traffic, user behavior, and conversion data to identify trends, patterns, and insights.

Generate regular and ad-hoc reports to track key performance indicators (KPIs) and measure campaign effectiveness.

Provide actionable recommendations based on data insights to optimize digital marketing efforts and improve user engagement.
- ** Dashboard Creation and Visualization**:
Create customized dashboards and visualizations using Adobe Analytics Workspace or similar tools to present data in a clear and understandable format.

Collaborate with stakeholders to understand their reporting needs and tailor dashboards to meet specific requirements.
- ** Event Tracking**:

- Hands on coding to implement and optimize event tracking within Adobe Analytics across all digital platforms. This includes setting up custom events to capture detailed user interactions such as clicks, form submissions, video plays, and social media engagement.

Collaborate with web development teams to define and manage the data layer, ensuring that the necessary data points are captured for accurate event tracking.

Write and maintain custom JavaScript, HTML, and other scripting languages as needed to enhance tracking capabilities, ensuring comprehensive data collection for in-depth analysis.
- ** Debugging and Quality Assurance**:
Perform regular debugging and quality assurance tests on event-tracking implementations. Use tools such as browser developer consoles, Adobe Debugger, and other web analytics debugging tools to ensure data accuracy and integrity.
- ** A/B Testing and Optimization**:
Design and execute A/B tests to evaluate the impact of changes on website performance and user behavior.

Monitor test results, analyze data, and make data-driven recommendations for website optimization and conversion rate improvement.
- ** Cross-functional Collaboration**:
Collaborate with marketing, product, and development teams to understand business objectives and translate them into tracking requirements and analytics solutions.

Work closely with technical teams to troubleshoot tracking issues and ensure data accuracy and integrity.
- ** Stay Updated on Industry Trends**

Keep abreast of industry best practices, emerging trends, and new technologies related to web analytics and digital marketing.

Continuously explore opportunities to enhance analytics capabilities and inspire creativity within the organization.

**Qualifications**:

- Bachelor's degree in Computer Science, Information Systems, Statistics, Marketing, or related field.
- 4+ years of proven experience working with Adobe Analytics.
- Proficiency in Adobe Analytics implementation, including tagging, variable creation, and report configuration.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Experience with data visualization tools like Adobe Analytics Workspace, Tableau, or Power BI.
- Excellent communication and collaboration skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
- Detail-oriented with a strong focus on data accuracy and quality.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

**Preferred Qualifications**:

- Adobe Analytics certification(s).
- Experience with JavaScript and HTML fo

  • Remote Adobe Aem Analytics

    hace 3 semanas

    Tlahuac, México Sequoia Connect A tiempo completo

    **Vacante para la empresa Sequoia Connect en Benito Juárez, Ciudad de México**: Our client is a fast-growing automation-led next-generation service provider delivering excellence in IT, BPO, and consulting services. They are driven by a combination of robust strategies, passionate teams, and a global culture rooted in innovation and automation. Our...

  • Remote Adobe Aem Analytics

    hace 3 semanas

    Tlahuac, México Sequoia Connect A tiempo completo

    **Vacante para la empresa Sequoia Connect en Benito Juárez, Ciudad de México**: Our client is a fast-growing automation-led next-generation service provider delivering excellence in IT, BPO, and consulting services. They are driven by a combination of robust strategies, passionate teams, and a global culture rooted in innovation and automation. Our...

  • Manager/ Sr. Manager

    hace 2 meses

    Tlahuac, México Tiger Analytics A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Manager/ Sr. Manager

    hace 6 horas

    Tlahuac, México Tiger Analytics A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Digital Data and Dashboarding Specialist

    hace 2 semanas

    Tlahuac, México t2ó México A tiempo completo

    Somos una Agencia de Marketing Digital enfocada en resultados de negocio. Diseñamos, gestionamos y optimizamos estrategias de Marketing transversal. Estamos en búsqueda de tu talento como: **Digital Data and Dashboarding Specialist** **Requerimientos**: - Estudios Universitarios o experiência asociados a Marketing Digital, Económico Administrativo -...

  • Senior Data Engineer

    hace 4 semanas

    Tlahuac, México Fractal Analytics A tiempo completo

    It's fun to work in a company where people truly BELIEVE in what they are doing! - We're committed to bringing passion and customer focus to the business._ Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are...

  • Product Engineering Specialist-senior

    hace 3 semanas

    Tlahuac, México Cummins Inc. A tiempo completo

    **PRODUCT ENGINEERING SPECIALIST-SENIOR** **Description** **IRC1046661 Product Engineering Specialist-Senior** Our culture believes in _POWERING YOUR POTENTIAL_. We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems. We believe...

  • Senior Payroll Specialist

    hace 3 días

    Tlahuac, México CTPG A tiempo completo

    **Importante fintech internacional solicita: Senior Payroll Specialist** **Requisitos**: - Experiência en Instituciones financieras; Departamento de nómina - Aplicación de descuento en créditos Infonavit y Fonacot - Timbrado de nomina - Envió de CFDI o Modificaciones de salario (SUA e IDSE) - Determinación de S.B.C. - Confrontas IDSE vs SUA vs...

  • Senior Payroll Specialist

    hace 2 semanas

    Tlahuac, México CTPG A tiempo completo

    **Importante fintech internacional solicita: Senior Payroll Specialist** **Requisitos**: - Experiência en Instituciones fintech; **Departamento de nómina**: - **Implementación de procesos de nómina**: - Aplicación de descuento en créditos Infonavit y Fonacot - Experiência optimizando procesos - Timbrado de nomina - Envió de CFDI o Modificaciones...

  • Senior Data

    hace 2 meses

    Tlahuac, México Zendesk A tiempo completo

    Job Description Zendesk is seeking a Sr. Data Analyst to join the Go-To-Market (GTM) Intelligence team which includes pre-sales, business development, sales, renewals and other GTM functions. We are a data-driven team, so every major decision starts with data analysis to find opportunity areas and measure our efforts. - This position will report to the...

  • Data Analytics Specialist

    hace 1 mes

    Tlahuac, México Uber A tiempo completo

    **About the Role** The Global Field Analytics team within Community Operations provides Centers of Excellence and Greenlights all over the world with Data and insights to enable strategic decision making and operational excellence. As a Data Analyst for Field Analytics in LatAm you will be helping regional and global stakeholders by creating a standardized...

  • Data Analytics

    hace 7 días

    Tlahuac, México Marriott Vacations Worldwide A tiempo completo

    **Position Summary**: As a member of the professional staff, contributes general knowledge and skill in a discipline area (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) to support team and/or department objectives. Generally, works under close supervision or within well-established...

  • Junior Aem Developer--remote

    hace 2 meses

    Tlahuac, México SA technologies inc A tiempo completo

    **Responsibilities**: - Work closely with senior developers to implement new features and enhancements. - Collaborate with cross-functional teams including design, content, and QA to deliver high-quality solutions. - Troubleshoot and resolve technical issues in AEM environments. - Stay up-to-date on AEM best practices, industry trends, and emerging...

  • Junior Aem Developer--remote

    hace 2 días

    Tlahuac, México SA technologies inc A tiempo completo

    **Responsibilities**: - Work closely with senior developers to implement new features and enhancements. - Collaborate with cross-functional teams including design, content, and QA to deliver high-quality solutions. - Troubleshoot and resolve technical issues in AEM environments. - Stay up-to-date on AEM best practices, industry trends, and emerging...

  • Specialist - Chemistry & Toxicology

    hace 2 meses

    Tlahuac, México UPL ltd A tiempo completo

    **Specialist - Chemistry & Toxicology**: - Job Id: 9028- City: Mexico City, Distrito Federal, Mexico- Department: Regulatory- Function: Regulatory, Research and Development- Employee Type: Permanent Full Time- Seniority Level: Mid-Senior level- Description: - Asegurar el cumplimiento administrativo regulatorio de productos de protección de cultivos y...

  • Specialist - Chemistry & Toxicology

    hace 3 semanas

    Tlahuac, México UPL ltd A tiempo completo

    **Specialist - Chemistry & Toxicology**: - Job Id: 9028- City: Mexico City, Distrito Federal, Mexico- Department: Regulatory- Function: Regulatory, Research and Development- Employee Type: Permanent Full Time- Seniority Level: Mid-Senior level- Description: - Asegurar el cumplimiento administrativo regulatorio de productos de protección de cultivos y...

  • Google Specialist

    hace 2 meses

    Tlahuac, México CP WITMER A tiempo completo

    Casa Cravioto, esta en búsqueda de tu talento como: **GOOGLE SPECIALIST** **Perfil**: - Licenciatura en mercadotecnia - Experiência mínima de 2 años - Dominio de google Ads / Analytics - Migración de datos - Configuración de campañas - Diagnostico y análisis de cuenta Actividades: - Desarrollar, implementar y dar seguimiento a las campañas de:...

  • Google Specialist

    hace 3 semanas

    Tlahuac, México CP WITMER A tiempo completo

    Casa Cravioto, esta en búsqueda de tu talento como: **GOOGLE SPECIALIST** **Perfil**: - Licenciatura en mercadotecnia - Experiência mínima de 2 años - Dominio de google Ads / Analytics - Migración de datos - Configuración de campañas - Diagnostico y análisis de cuenta Actividades: - Desarrollar, implementar y dar seguimiento a las campañas de:...

  • Google Specialist

    hace 2 semanas

    Tlahuac, México CP WITMER A tiempo completo

    Casa Cravioto, esta en búsqueda de tu talento como: **GOOGLE SPECIALIST** **Perfil**: - Licenciatura en mercadotecnia - Experiência mínima de 2 años - Dominio de google Ads / Analytics - Migración de datos - Configuración de campañas - Diagnostico y análisis de cuenta Actividades: - Desarrollar, implementar y dar seguimiento a las campañas de:...

  • Senior Mobile Network Analytics Engineer

    hace 2 semanas

    Tlahuac, México MBR Partners A tiempo completo

    Company Description We're seeking a skilled and passionate Senior Mobile Network Analytics Engineer to join their team and play a key role in managing and delivering Network Analytics solutions. This role involves a unique blend of technical expertise, leadership, and client-facing responsibilities. **Their values share ** DREAM BEYOND. Forward-thinking,...