Sr. Planner

**About the vacancy**:
Edelman Mexico is looking for a standout
**Sr. Planner **to join our award-winning agency, to help us create the kind of work that builds trust and inspires action for some of the world’s most exciting corporations and brands.

We’re looking for a curious mind with a creative eye. A thorough researcher with a keen ability to uncover inspiring insights. A compelling storyteller, from initial insight to final decks, we need someone who can craft a strategy into a smart, persuasive story that inspires creative teams and excites clients.

So, if you are a dynamic strategist specialized in brand building, have an entrepreneurial spirit, and are excited about evolving the role of strategy across communications, this role is for you. You will be challenged to push convention and your own creativity to find the most innovative ways to drive consumer behavior.

**Basic Qualifications**:

- You know how agencies do Brand strategy, but you want to broad your spectrum to Corporation Branding. You are familiar with the processes and tools that take clients from problem to solution to strategy to execution.
- 4+ years of experience in Brand Planning, Creative Strategy, Strategic Consulting, or other relevant capacity.
- Proficient at developing powerful narratives that deliver on purposes, insights, inspire stakeholders, and influence strategic focus internally and externally
- Ability to navigate the intersection of culture, brands, and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms.
- A resourceful researcher with analytical skills, eager to dive into the data for a wide range of clients, categories and audiences. Familiarity with GWI and eMarketer is preferred.
- A strong strategic thinker, with a keen ability to see patterns in the chaos, providing strong and inspiring insights and actionable recommendations.
- Has played a role in successfully winning new business and helping to drive organic growth on existing client business.

**Creative Stewardship**:

- You are creative and understand creativity. You have worked with creatives, and many of them want to work with you again. You know how brands come to life creatively, especially in earned media.
- Proven track record of providing compelling insights that drive high-performance creative.: Must have concrete examples of content and campaign strategies, creative briefs, new business pitches, audience definition/segmentation, customer journeys, master narratives, messaging and tactics, and/or brand direction guidelines.
- A curious, creative and flexible planner, with a discerning eye for what makes a great marketing or earned media campaign across verticals.
- A deep understanding of how brands show up in the world, and what it takes to drive people to action, ultimately generating cultural attention and inspiring action.
- Experiencing giving, receiving, and responding to creative feedback.
- Deep understanding of the role that earned media and social media play in consumers lives and the overall communications marketing mix.
- An expert storyteller, from inception to delivery, with superior written communication and presentation skills.

**Communication & Collaboration**:

- You are good with words and people. A growth mindset, willing to learn, change and adapt to new clients, new workstyles, and an appetite for constructive feedback.**Perhaps you don't even know you are strategist or a creative planner, but you are great at seeing opportunity and spinning an angle in topics like sustainability, inclusion, gender, diversity, or investment; if you've been told that your POV is relevant in shaping how to land a headline or close a new business, this might be a job for you**

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).