Latam Content Manager

hace 3 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature.

We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

As a LATAM Content Manager, you will be responsible to develop the creative and content plan for different Nutrition brands in Latin America.

**What you'll do for us**
- Collaborating with E2E & Brand Leads to define opportunities for disruptive creative narratives, and together building a plan to translate those opportunities into actions.
- Drive integration between shopper & content creative thinking to deliver a seamless brand experience
- Defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Digital, Media)
- Aligning key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns.
- Crafting the storytelling of the campaigns, ensuring consistency through various forms of content amplified at multiple connection points
- Developing exciting Core Creative Ideas for Regional Brands and local brands
- Leading execution plans to craft expressions of the Core Creative Idea, that are in consistence with the Brand Essence and Architecture
- Relentlessly challenging for more innovative brand experiences
- Working with Human Insights Team to translate the killer insights into most powerful content & activation expressions

**Qualifications and Requirements**
- Bachelor in Marketing, Communications, Advertising, Creative thinking or Content Creator or similar.
- Previous experience in Integrated communication campaigns, Omnichannel Approach and Consumer knowledge, creativity and content generation at the core.

**Functional Skills**:

- Communication and creative experience (+6 years)
- Great consumer understanding and cultural trends
- Experience on consumer, content & production creative development
- Ability to decode IMX strategy and execution plans
- Experience working with cross-functional teams
- Agency Creative or Planning Experience is a plus
- Communication Focus
- Role will require frequent communication with Creative Strategy, Category Lead & IMX Sub-function Leads; Frontline
- Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders

**What We Can Do for You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Ades, Del Valle, Santa Clara, and more
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:

- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Skills**

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Consumer Segmentation; Digital Media Strategy; Creative Briefs; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Problem Solving; E-Marketing; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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