Digital Content Coordinator

hace 7 meses


Ciudad de México LVMH A tiempo completo

**Position**:
Digital Content Coordinator

**Profile**:
**Digital Content Coordinator**

Responsable de la estrategia del canal Direct asegurando la mejor experiência al usuario. Coordinación y creación del contenido para los medios digitales

**Contenido Digital**
- Diseñar y planificar la estrategia digital de contenidos, desarrollar el calendario anual de campañas.
- Trazar objetivos concretos y cuantificables sobre el contenido.
- Crear, validar y supervisar la construcción del storytelling de las campañas.

**Canal de Ventas Direct y Sitio Web**
- Responsable de las métricas de venta, conversión, transacciones, ticket promedio y tráfico del canal Direct.
- Responsable de la creación y seguimiento del calendario de publicaciones para los espacios Onsite.
- Generar la selección y curaduría de los materiales a emplear dentro del sitio web.

**User Experience Marketing**
- Creación de benchmarking para encontrar posibles mejoras para la experiência del usuario dentro del sitio web.
- Liderar la creación y dar seguimiento continuo de proyectos de marcas como: Dior Boutique.
- Responsable de proponer y crear productos digitales para mejorar la experiência de los consumidores al comprar asegurando la disminución del bounce rate.



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