Web Analytics Catalog

hace 2 meses

Guadalajara, México AstraZeneca A tiempo completo

**Web Analytics Catalog Specialist**

**About the AstraZeneca**

AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies.

As a high-performing team, we are united and motivated by our shared purpose - to push the boundaries of science to deliver life-changing medicines. We come to work each day to make a difference - to patients, society, and our company.

Here you will experience a fast paced and agile environment as we continue to support the business on a journey of evolution and growth, driven by new, exciting technology and digital innovations. It’s challenging and sometimes demanding, and that’s why we love it.

**About the team**

AstraZeneca is passionate about advancing our Omnichannel capabilities by rolling out an enterprise Taxonomy to improve the quality of data we capture. In doing so, we promote a consistent data set to enable richer insights, increase data integrity, and progress AI initiatives to support valued experiences for our customers. Delivering such experiences requires a centralized repository and expertise in Taxonomy enablement.

**About The role**

The Web Analytics Catalog Specialist is responsible for championing a metadata framework aimed at automated omnichannel orchestration and enriching datasets to deliver insightful data while providing operational efficiency.

**The Web Analytics Catalog Specialist** **will be accountable for**:

- Act as the foremost authority on Taxonomy, driving the optimization of a Taxonomy reinforcement tool pivotal for:

- Cultivating and refining enterprise-wide Taxonomy for in-depth insights and streamlined campaign orchestration operations.
- Conduct comprehensive user testing as the taxonomy tool capabilities evolve, ensuring seamless alignment with business needs.
- Serve as the Point of Contact (POC) for the end-user community, ensuring that taxonomy development aligns with evolving business requirements.
- Proactively gain insights into emerging campaign scenarios from end users and assess Taxonomy's adaptability to handle them.
- Spearhead consensus-building efforts on taxonomy definitions while adhering to Governance framework, facilitating swift adoption.
- Provide strategic recommendations for enhancing the tool and taxonomy, aligning with market trends and user needs.
- Identify opportunities to streamline processes in response to evolving business requirements.
- Develop and curate training materials, including guides and videos, to empower the end-user community. Align these resources with monthly IT releases, showcasing new functionalities and enhancements.
- Offer expert guidance on tagging best practices to ensure precise and comprehensive data capture.
- Establish and maintain comprehensive documentation to support taxonomy intricacies.
- Continuously educate stakeholders, promoting and championing taxonomy processes, workflows, and implementation frameworks.
- Facilitate dialogue within the Governance group to ensure seamless integration with downstream systems and channel teams.
- Act as steward of the taxonomy and tool, providing hands-on support to global end users throughout the omnichannel data activation process and campaign data configuration.
- Collaborate with Global Commercial IT (GCIT) and the Taxonomy Business Owner to assess, prioritize, and provide end-user feedback on new features and updates.
- Uphold the omnichannel taxonomy standard (XLS), incorporating approved change requests and updates under the guidance of the Taxonomy Business Owner.
- Address end-user inquiries related to tagged items, the taxonomy, and the tool, ensuring clarity and resolution.
- Liaise with downstream system/channel teams to swiftly resolve user issues.

**Requirements**:
**Essential**
- A minimum of 3 years’ experience supporting large organizations in a role associated with operations delivery.
- An appreciation of the importance of taxonomy in ensuring high-quality data for reporting and data activation purposes.
- Knowledge of technical dependencies and data integration requirements
- Knowledge of Omnichannel enabling technology platforms and how they are leveraged to enable various aspects of a customer experience.
- Experience with tools associated with customer journey orchestration, customer data platform, web analytics, and reporting.
- Experience in working with key stakeholders to understand the analytics objectives and to aid in the development of Tagging strategy for the web analytics tools (e.g., Adobe Analytics or Google Analytics) and best practices
- Considerable experience working among cross-functional teams driving towards a common objective
- Ability to build positive relationships in teams spanning Data Strategy, Analytics, Operations, and Technology.
- Ability to lead mult

  • Web Analytics Catalog

    hace 4 días

    Guadalajara, Jalisco, México AstraZeneca A tiempo completo

    Web Analytics Catalog SpecialistAbout the AstraZenecaAstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease. But we're more than one of the world's leading pharmaceutical companies.As a high-performing...

  • Web Analytics Catalog

    hace 4 semanas

    Guadalajara, México AstraZeneca A tiempo completo

    Web Analytics Catalog Specialist About the AstraZeneca AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. As...

  • Web Analytics Catalog

    hace 4 semanas

    Guadalajara, México AstraZeneca A tiempo completo

    Web Analytics Catalog Specialist About the AstraZeneca AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. As...

  • Web Analytics Catalog

    hace 3 semanas

    Guadalajara, México AstraZeneca A tiempo completo

    Web Analytics Catalog Specialist About the AstraZeneca AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. As...

  • Web Analytics

    hace 4 días

    Guadalajara, Jalisco, México Nimble Gravity A tiempo completo

    Web Analytics & Business Intelligence AnalystLocation: LATAMThis position is handled as a contract-to-hireDuties & Responsibilities Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior. Design, develop, and maintain scalable and reliable analytical solutions and dashboards that...

  • Web Tagging Analytics

    hace 4 días

    Guadalajara, Jalisco, México AstraZeneca A tiempo completo

    Web Analytics Specialist The Adobe Analytics Implementation specialist plays an integral role to ensure analytic/metrics plan is implemented properly. This person will be involved in the overall process from understanding the metric tagging plan, testing, maintaining and auditing website tags. Work closely with various teams to set up designs of tags,...

  • Web Analytics

    hace 4 semanas

    Guadalajara, México Nimble Gravity A tiempo completo

    **Web Analytics & Business Intelligence Analyst** **Location: LATAM** **This position is handled as a contract-to-hire** **Duties & Responsibilities** - Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior. - Design, develop, and maintain scalable and reliable analytical...

  • Web Analytics Lead

    hace 2 meses

    Guadalajara, México Noralogic contrataciones A tiempo completo

    Strong **eCommerce acumen or worked in e-Commerce company is Mandatory**. - Help improve **Store Conversion by 0.25% by building A/B testing funnel, Customer Journey, Improve NPS. (Net promoter score** (**NPS**) is a widely used market research metric that is based on a single survey question asking respondents to rate the likelihood that they would...

  • Product Owner

    hace 1 semana

    Guadalajara, México Juniper Data Center A tiempo completo

    **Product Owner Web Analytics** LeadVenture has brought together the premier website providers in the powersports, marine, RV, used auto, and a variety of other industries. Given this breadth of coverage, we are in a unique position to learn more about the consumer’s journey than most other players in our space, and effective data collection is key to...

  • Desarrollador Web

    hace 6 días

    Guadalajara, México TALINK A tiempo completo

    Empresa líder en la venta de tanques industriales se encuentra en búsqueda de Desarrollador WebActividades principales Mantener, mejorar y optimizar sitios web Implementar y optimizar diversos maquetadores y plugins dentro de WordPress para mejorar la experiência del usuario y la eficiencia del sitio. **Actualización de contenidos dentro de los...

  • Editor Web

    hace 2 meses

    Guadalajara, México CONECTE TALENTO A tiempo completo

    ¿Cuentas con experiência como Editora web? ¿Deseas seguir desarrollándote? ¡Estamos buscando tu talento! Reconocido periódico busca tu talento como Editor Web **Responsabilidades** Producción y publicación de contenido redacción de información Manejo de sitio web **Conocimientos técnicos** Conocimientos SEO (deseable) Conocimiento de...

  • Ejecutivo de Catalogo

    hace 2 semanas

    Guadalajara, México Mi PC Comunicaciones A tiempo completo

    Comercializadora de tecnología está en búsqueda de tu talento: **EJECUTIVO DE CATALOGO** PUBLICACIÓN Y ACTUALIZACIÓN DE CONTENIDOS DIGITALES DEL CATALOGO VIRTUAL. **Habilidad para captura de información, Gusto por la tecnología, Hábil en plataformas digitales.** **Actividades**: - Carga de productos en Sitio Web y Marketplace, Plantillas y...

  • Editor Web

    hace 4 días

    Guadalajara, Jalisco, México CONECTE TALENTO A tiempo completo

    ¿Cuentas con experiência como Editora web? ¿Deseas seguir desarrollándote? Estamos buscando tu talentoReconocido periódico busca tu talento como Editor WebResponsabilidadesProducción y publicación de contenidoredacción de informaciónManejo de sitio webConocimientos técnicosConocimientos SEO (deseable)Conocimiento de Google Analytics y uso de Google...

  • Auxiliar Administrativo y de Catalogo

    hace 2 semanas

    Guadalajara, México VORAGO A tiempo completo

    Comercializadora de tecnología, solicita AUXILIAR DE PRODUCTO Y CATALOGO PUBLICACIÓN Y ACTUALIZACIÓN DE CONTENIDOS DIGITALES **Habilidad para captura de información, Gusto por la tecnología, Hábil en plataformas digitales.** Actividades: - Carga de productos en Sitio Web y Marketplace, Plantillas y Excel - Actualización de ficha técnica,...

  • Editor Web

    hace 3 semanas

    Guadalajara, México Unión Editorialista A tiempo completo

    Editor web Excelente redacción, conocimientos SEO (PLUS), experiência en medios digitales, conocimientos de Google Analytics y uso Google Trends. Horario: domingo a viernes de 7:00-15:00 hrs, domingos home office, descanso los sábados. Tipo de puesto: Tiempo completo Salario: Hasta $11,580.00 al mes Horario: - Turno de 8 horas Prestaciones: - Caja...

  • Editor Web

    hace 2 semanas

    Guadalajara, México Unión Editorialista A tiempo completo

    Editor web Excelente redacción, conocimientos SEO (PLUS), experiência en medios digitales, conocimientos de Google Analytics y uso Google Trends. Horario: domingo a viernes de 7:00-15:00 hrs, domingo home office, descanso los sábados. Tipo de puesto: Tiempo completo Salario: Hasta $11,580.00 al mes Horario: - Turno de 8 horas Prestaciones: - Caja...

  • Web Program Manager

    hace 6 días

    Guadalajara, México NXP Semiconductors A tiempo completo

    This role is in the Web Business Enablement team, part of the Digital Go-to-Market group in NXP Global Sales. The Web Program Manager has responsibility for: - Close listening and analysis of business goals - Planning and tactical management of web content and projects for their NXP business stakeholders and global Sales and Marketing teams - Negotiating...

  • Editor Web

    hace 1 semana

    Guadalajara, México Unión Editorialista A tiempo completo

    **Empresa líder en comunicaciones busca un Editor Web nocturno homme office** **Requisitos**: - Experiência en medios digitales. - Excelente redacción. - Conocimientos SEO (Plus). - Conocimiento de Google Analytics y uso de Google Trends. Ofrecemos: - Sueldo competitivo. - Prestaciones de ley. - Fondo de Ahorro. - Vales de despensa. Horario: Lunes a...

  • Desarrollador Web

    hace 4 días

    Guadalajara, Jalisco, México Rocket Publicidad Sas De Cv A tiempo completo

    Agencia de marketing solicita desarrollador para proyectos de clientes desde landing pages hasta ecommerce.- 1 año de experiência usando WordPress y Elementor.Programación de diseños web maquetados/ proporcionados por el área correspondienteRealización de sitios web con constructores o CMS (hostinger, unbounce, shopify, wix)Conocimiento en: wordpress,...

  • Web Program Manager

    hace 4 días

    Guadalajara, Jalisco, México Nxp Semiconductors A tiempo completo

    This role is in the Web Business Enablement team, part of the Digital Go-toMarket group in NXP Global Sales.The Web Program Manager has responsibility for:Close listening and analysis of business goalsPlanning and tactical management of web content and projects for their NXP business stakeholders and global Sales and Marketing teamsNegotiating with business...