Growth Marketing Specialist
hace 6 meses
**Purpose**
The Growth Marketing Specialist develops and optimizes Kueski’s search engine positioning. The positioning will be through content strategies on owned media (landing pages and blog). Additionally, they must ensure that new web projects comply with on-site and off-site guidelines, as well as report the site's performance in search engines.
**Key Responsibilities**:
- Positioning the Kueski brand in search engines: informational, branded, and transactional keywords.
- Designing and executing strategies to boost the presence of the organic channel in the channel mix.
- Designing and executing strategies to enhance the performance of organic traffic channels and recommend paid keywords via SEM.
- Defining organic keyword strategy.
- Monitoring keywords and positioning on various platforms, such as AHREFs, SEMRush, Search Console, etc.
- Implementing search engine optimization strategy.
- Working with the team to enhance SEO in content creation and content scheduling.
- Collaborating with the Development and Product team to implement site improvements.
- Developing content marketing strategy through the blog: ToFu, MoFu, and BoFu for all Kueski products.
- Positioning legacy and new landing pages for all Kueski products.
- Blog configuration and maintenance (WordPress).
- SEO on YouTube.
- SEO on Tik Tok.
- Monitoring user behavior in the search engine to find new brand positioning opportunities.
- Staying up-to-date on the latest SEO trends and search engine algorithm changes.
- Understanding of trends in the national market, converting these into recommendations for improving acquisition campaigns.
**Insights Generation**:
- Generating reports for internal and external stakeholders (C-level in some cases).
- Generating insights about audiences observed in digital acquisition channels (quantitative and qualitative) via data platforms.
- Monitoring and analyzing SEO statistics, such as redirects, click-through rates, bounce rates, and others.
**Communication with User Acquisition Insights**:
- Actively listening to recommendations for implementing and redesigning search and conversion strategies
- Collaborating to generate analysis, tools, evaluations, and/or any topic that may positively impact user acquisition campaigns
- Generating communication proposals based on the performance of previous campaigns and/or AB testing.
- Collaborating with different acquisition channels to create joint strategies that positively impact the company's visibility in search engines.
**Position Requirements**:
- +3 years of experience in On-page and Off-page SEO: keyword research, internal linking, 301 redirects and response codes, canonicalization, etc.
- Knowledge of WPO (Web Performance Optimization), load time improvement, compression, caching, etc.
- Experience in developing content strategies to position the company in search engines for relevant terms.
- Knowledge in online reputation management.
- Knowledge in ASO (App Store Optimization).
- Extensive experience in handling and configuring (SEO) WordPress.
- Understanding consumer behavior in Mexico for financial, banking, and e-Commerce topics (preferred).
- Experience in content optimization.
- Experience in link-building.
- Strong knowledge and understanding of the impact of web architecture on SEO.
- Experience in WordPress and other CMS.
- Knowledge in content SEO and inbound marketing strategies.
- Understanding of attribution models (Last-Click, Multitouch, etc.).
- Certifications in SEO and Google Analytics (preferred).
- Use of platforms for measuring performance in acquisition channels (Ahrefs, Screaming Frog, SEMRush, Search Console, Google Sheets).
- Knowledge of HTML / CSS, JS is a plus.
- Intermediate English.
**You’ll love working at Kueski because**:
- We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.
- Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices.
- We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits.
- Everyone is an owner and eligible for competitive stock options with a company poised for success. We´re committed to building an inclusive and diverse team and we know this leads to incredible work.
Kueski: Where talent excellence improves Mexican lives
LifeAtKueski #KueskiTalent
-
B2b Growth Strategy Specialist
hace 6 meses
Desde casa, México ProTalento A tiempo completo**B2B Growth Strategy Specialist** - **Requisitos**:_ - Habilidad en ventas, experiência en marketing, planning y saber trabajar en equipo. - Licenciatura en negocios internacionales o afín **- Excelente manejo de inglés conversacional y escrito** Sueldo: $60,000 brutos Horario de Lunes a Viernes de 7 am - 5pm o 8am - 6pm Trabajo presencial o home...
-
Email Marketing Manager
hace 6 meses
Desde casa, México Top Growth Marketing A tiempo completo**Description**: - Understanding campaign objectives. - Setting reasonable objectives and campaign goals. - Ensuring that the finished project meets campaign goals while exceeding the industry’s best practices. - Suggesting recommendations for increased performance. - Experience with campaign management, including segmentation, development of house files,...
-
Facebook/meta Ads Manager
hace 6 meses
Desde casa, México Top Growth Marketing A tiempo completo**Meta (Facebook/Instagram) Ads Manager - Full Time Remote** This individual would have experience running Facebook and Instagram paid ads, and have great verbal communication to engage with both the team and clients. Salary will be commensurate with experience. **Requirements**: - 2+ years of paid Facebook advertising experience (Blueprint Certified...
-
Marketing Specialist, Investments
hace 3 semanas
Desde casa, México John Sawyer & Company LLC A tiempo completoWall Street, New York, New York. - Investment Firm **Credit Hours** - We work with your university staff to allow for credit hours to be applied to the internship **Summary**: A team of marketing interns consisting of 20 (Highly Competitive) students from top universities all across the country. This is a once and a lifetime opportunity to join the best of...
-
Facebook/meta Ads Manager
hace 6 meses
Desde casa, México Top Growth Marketing A tiempo completo**Meta (Facebook/Instagram) Ads Manager - Full-Time Remote** This individual would have experience running Facebook and Instagram paid ads, and have great verbal communication to engage with both the team and clients. Salary will be commensurate with experience. **Requirements**: - 2+ years of paid Facebook advertising experience (Blueprint Certified...
-
Digital Marketing Specialist
hace 6 meses
Desde casa, México Hire Latam LLC A tiempo completo**Job Title**:Remote Digital Marketing Specialist (100% Remote) Embark on an exciting opportunity with HireLATAM, where endless possibilities await you! As a thriving recruitment agency we serve as the conduit that links businesses to exceptional Latin American talent across various domains, including customer service, operations, marketing, sales,...
-
Digital Marketing Specialist
hace 5 días
Desde casa, México Vybe Realty A tiempo completo**Company**: VYBE Realty (Kevin Ngo Realty Group) **Website**: **Salary (USD)**:$900 - $1300 (monthly) **Description**: Kevin Ngo Realty Group, partnered with VYBE Realty, is a Maryland-based real estate agency specializing in residential and commercial properties. We focus on delivering personalized solutions and expert guidance throughout every step of...
-
Digital Marketing Specialist
hace 6 meses
Desde casa, México J. Blanton Plumbing A tiempo completoJoin J. Blanton Plumbing, a rapidly growing US-based company, as a dynamic Digital Marketing Specialist. You will play a pivotal role in boosting our online visibility, driving engagement, and growing our brand. **Key Responsibilities**: - Forge and nurture partnerships with local businesses, chambers of commerce, and organizations to enhance brand...
-
Data Business Intelligence Specialist
hace 6 meses
Desde casa, México VIPRE Security Group A tiempo completo**Job Title**: Data/Business Intelligence Specialist (Marketing) **Position Overview**: As a Data/Business Intelligence Specialist within the Marketing team at VIPRE Security Group, you will play a crucial role in leveraging data-driven insights to optimize marketing strategies and enhance business performance. This position requires expertise in Salesforce...
-
Affiliate Marketing Specialist
hace 6 meses
Desde casa, México South Street Designs A tiempo completoAs an **Affiliate Marketing Specialist**, you will be responsible for building and managing the company's affiliate marketing program and establishing and maintaining partnerships with affiliate partners. You will work closely with various internal stakeholders, including marketing, sales, and product teams, to optimize affiliate campaigns and drive growth....
-
Digital Marketing Specialist
hace 6 meses
Desde casa, México Alexa Translations A tiempo completo**About Alexa Translations**: Alexa Translations provides top-tier translation services to the world’s largest and most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we can deliver unmatched speed and quality. If that wasn’t enough, our team of highly specialized linguistic experts have a solid...
-
Growth Intern
hace 6 meses
Desde casa, México Rockin A tiempo completo**¿Qué necesitamos?** - Estudiantes 6mo semestre en adelante en carreras de Marketing, Administración de Empresas o Ingeniería Industrial. - Conocimiento de plataformas de publicidad digital y sus estadísticas: MetayGoogle. - Conocimientos sólidos de Excel para el análisis de datos y la generación de informes. - Gran pasión por aprender y crecer en...
-
Digital Marketing Specialist
hace 2 meses
Desde casa, México Wing Assistant A tiempo completo**Digital Marketing Specialist (Remote)** Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot. And we’re looking for a Bilingual Digital Marketing Specialist! **Duties and...
-
Digital Marketing Specialist
hace 6 meses
Desde casa, México Wing Assistant A tiempo completo**Digital Marketing Specialist (Remote)** Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot. And we’re looking for a Digital Marketing Specialist to start immediately! **Duties and...
-
Influencer Marketing Specialist
hace 6 meses
Desde casa, México Maono A tiempo completoInfluencer Marketing Specialist Responsibility 1. Plan a monthly influencer marketing work schedule according to selling and marketing needs, output monthly work statistics analysis. 2. Collaborate with high quality influencers on YouTube, Facebook, Twitch, Instagram, analyze statistics of the campaign effect. 3. Based on campaign target, plan and execute...
-
Partner Marketing Specialist
hace 6 meses
Desde casa, México Lytx A tiempo completoWhy Lytx: Lytx is seeking a dynamic Partner Marketing Specialist to join our team! In this role, you'll contribute to the growth and development of our channel in Mexico and other Latin American. You'll have the opportunity to lean into your marketing skills to implement programs that will improve Lytx’s strategic channel partner relationships, focusing on...
-
Growth Manager
hace 6 meses
Desde casa, México Darkroom A tiempo completoWe are seeking an experienced growth Marketing leader to join our e-commerce agency focused on serving restaurant groups. As Growth Manager, you will be responsible for a small portfolio of game-changing restaurant brands that have engaged with Darkroom to accelerate their growth. You are one-half management consultant — spending your day diagnosing...
-
Digital Marketing
hace 3 meses
Desde casa, México Viral Ideas Marketing A tiempo completo**Primary Responsibilities**: - **Website Development & Management**: - Use Webflow to manage and update the company website, ensuring it aligns with marketing campaigns and SEO best practices. - Ensure websites are optimized for performance, user experience, and mobile responsiveness. - Monitor website performance using Google Analytics and make necessary...
-
Digital Marketing Specialist
hace 6 meses
Desde casa, México J. Blanton Plumbing A tiempo completo**Digital Marketing Specialist (Creative)** **Key Responsibilities**: - **Content Management and Posting**: Lead the way in sharing our stories and updates online. Your role involves regularly posting engaging and informative content across various platforms. Collaborate with our team and use innovative tools to choose content that best represents our...
-
Client Onboarding Manager
hace 6 meses
Desde casa, México Legendary Growth A tiempo completo**About Us**: Legendary Growth is a dynamic and forward-thinking marketing agency specializing in Facebook, TikTok, and Google advertising for e-commerce clients. We pride ourselves on delivering exceptional results and fostering strong client relationships. **The Role**: **Key Responsibilities**: - Coordinate and schedule onboarding meetings with...