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Commerce Media Senior Specialist
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**Job Description**:
- Who we are:
- Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.- What you’ll be doing:- Campaign Management:Build, drive and optimize successful Amazon marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients
-Proactively and independently design cross-channel creative solutions that are tailored to each client’s unique challenges and goals
-Maintain comprehensive knowledge of relevant commerce media platform(s) applicable for book of business and proactively educate clients on program updates and benefits as they occur
-Maintain annual certifications for relevant commerce media platform applicable for book of business
Performance Tracking & Optimization:Proactively and independently assess and diagnose opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients
-Identify new marketing opportunities and ways to repurpose existing strategy to optimize brands’ awareness and drive sales volume; even on other commerce media platforms
-Achieve Same Store Growth targets of clients you manage or support
Data Analysis & Reporting:Communicate holistic strategy behind your clients’ KPIs by confidently interpreting trends, leveraging cross-channel data/insights within your purview and making recommendations based on digital marketing analytics and the commerce media landscape
Collaboration:Demonstrate thought leadership both within your respective vertical/channel and broader commerce media landscape, along with contributing insights internally and externally
Client Communication:
-Drive forward client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above
- We’d love to hear from you if:- Requirements:- 4-5 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+
- Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc.
- Familiarity with tools such as Skai, Helium10, and Analytic Index preferred
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Microsoft Excel and PowerPoint
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.-
- Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
