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Sabritas Brand Manager

hace 1 mes

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**We Are PepsiCo**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
**LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Join PepsiCo, dare to transform.**

**Responsibilities**:
**The Opportunity**

The Brand Manager will be accountable for several activities, responsible of the brand accelerate growth strategy through equity, portfolio optimization, investment, E2E efficiencies & Innovation Pipeline creating and leading a winning strategic plan for short and long term. Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brands positioning. Manage Advertising & Marketing expending to deliver marketing plans, and assure correct planning to deliver incremental volume, and profit for the business, ensuring the strategic plan. Build and execute plans that assure SOM market gain by tackling market white space. This role is extremely strategic for the Savory BU due to the relevance of the Sabritas as the one of the three main top brands in terms of sales (+$613MM USD for Salty BU) and the first biggest brand within the potato segment (the largest segment within the Snacks Category). Manage and coach direct reports to rapidly prepare them to assume increasing responsibility leading toward brand management and flawless execution

**Your Impact**

As The
**Sabritas Brand Manager **your scope will consist of:

- Deliver growth strategies in the short & long term by a deep understanding of consumer needs, market trends, competitors and key category dynamics through insights research and data analysis.
- Define brands key priorities and deliver an AOP strategy to capitalize growth through consumer centric tools, data analysis & business needs.
- Deliver incrementality for the business by portfolio and P&L optimization driving a higher NOPBT for each initiative.
- Ownership of brand budget (A&M) delivering efficient investments, aligned to brand & business needs.
- Lead multifunctional teams through “shared vision” by delivering a clear strategy and team role.
- Lead and execute Innovation Pipeline for several snack segments and brands, pairing up with insights, R&D and commercial team to deliver winning portfolio and OTIF results.
- Lead brands equity strategy in the long term and marketing activation in the short term to increase SOM.
- Contribute to the “improvement agenda”, including Revenue Management and PEP+ portfolio
- (reductions) with R&D and Regulatory.
- Manage key partner relationship with internal & external agencies.
- Work in partnership with Commercial development managers to develop solid commercial plans.
- Propose and manage marketing mix model and further A&M needs.

Qualifications:
**Who Are We Looking For?**

**Experience**
- Brand growth strategy, brand positioning, setting the agenda, talent development and advanced marketing knowledge.
- Taking others with you, analytical, problem solving, efficient oral and written communication, strong interpersonal skills, strategic thinking, creativity, persuasiveness, results oriented, assertiveness, tenacity, and resilience, high sense of urgency and high level of initiative.
- 4-5 years of experience in Brand Management
- English level advanced.

**Competencies Required**
- Strategic, analytical & creative thinking
- Inspirational leadership, capable to lead teams across functions / teamplayer
- Results Driven
- Strong communication skills
- High perseverance, resilience & positive attitude
- Agility skills
- Smart innovator forward thinking and decision making.
- Tust & Integrity.

We are an equal opportunity employer and value diversity at o