Director Sports Marketing

hace 4 días

Ciudad de México Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

- Plan, build, and manage an adequate Sports Marketing portfolio of individual athletes, clubs and associations, supporting brand and category objectives.
- Key Responsibilities:

- Owns Market Sports Marketing plan in alignment with the Global Sports Marketing strategy (all categories along with Sports Marketing Category Managers in BUs), including activation and rights,to deliver the brand KPI´s
- Manage and allocate marketing working budget across Business Units and Market sub-units in conjunction with the BU heads to deliver the brand strategy
- Drive Global Brand Strategy execution through Market sub-unit Multi-Functional Sports Marketing “leads”to ensure correct execution in countries
- Influence One LAM brand calendar and newsroom calendar by planning relevant ´moments of sports´ to maximize engagement of consumers with the adidas brand
- Lead consumer-centric and service-based sports marketing culture and capability to make adidas the brand of choice for the best athletes in LAM
- Create a compliance culture in sports marketing to ensure that all negotiations with assets are conducted with the highest standards in terms of compliance
- Owns maintainance of all contracts in the global AMS system to ensure full visibility of LAM sports marketing assets
- Influence Global portfolio planning with a focus on Football (federations, clubs, players, scounting to ensure LAM opportunities and key needs are being met
- Influence high profile contract negotiations by providing expert negotiation advice and benchmarketing insights to ensure the right assets are being secured for adidas at an optimum price.
- Drive activation of full set of rights of LAM sports marketing assets (through digital, social media, appearances etc..) to maximize consumer impacts and return of investments.
- Profile & Experience:

- Solid experience in management of clubs, federations and athletes
- Activation of running platforms
- Experience in brand activation and culture marketing.
- Activations of partners, influencers, artists or festivals.
- Advance English
- Competencies:

- Negotiation
- Stakeholder Management
- Leadership
- Influencing
- Managing Relationships

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

- JOB TITLE:
- Director Sports Marketing
- BRAND:

- LOCATION:
- Mexico City
- TEAM:
- Brand Management & Communications
- STATE:
- Ciud
- COUNTRY/REGION:
- MX
- CONTRACT TYPE:
- Full time
- NUMBER:
- 521339
- DATE:
- Dec 17, 2024

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