Marketing Operation Specialist
hace 7 meses
**About the Role**:
**Grade Level (for internal use)**: 10
**Job Title**: Marketing Operation Specialist
**Location**: S&P Global Mobility
**Department**: Marketing
**Reports to**: Director of Marketing
**Position Overview**: The Marketing Operations Specialist will play a critical role in supporting the Mobility division marketing initiatives through the management and optimization of marketing automation platforms, specifically as we transition from and Eloqua to Marketo. This position will also involve collaboration with our Revenue Operations (RevOps) team and the use of Salesforce (SFDC) to ensure seamless integration and data accuracy.
**Key Responsibilities**:Marketing Automation Management**:
Assist in the setup, execution, and optimization of marketing campaigns using Marketo and Eloqua.
Monitor and report on campaign performance, providing insights and recommendations for improvement.
**Data Management and Integration**:
Ensure accurate data flow and integration between Marketo/Eloqua and Salesforce (SFDC).
Assist in maintaining data cleanliness and integrity within the marketing automation platforms and CRM.
Support the implementation of lead scoring, segmentation, and nurturing programs.
Proactively identify opportunities to enhance marketing operations and contribute to process improvements.
**Revenue Operations Support**:
Collaborate with the RevOps team to align marketing efforts with sales processes and revenue goals.
Assist in tracking and reporting on key metrics to measure the effectiveness of marketing initiatives and their impact on revenue.
Analyze campaign performance data and generate reports to measure success and identify areas for improvement.
**Qualifications**:
Bachelor’s degree in Marketing, Business, or a related field.
1-2 years of experience in marketing operations or a similar role.
Hands-on experience with Marketo / Eloqua.
Basic knowledge of Revenue Operations (RevOps) principles and practices.
Familiarity with Salesforce (SFDC) and its integration with marketing automation platforms.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent organizational and project management skills.
Strong communication and collaboration skills.
A proactive and self-motivated approach to work.
**Preferred Qualifications**:
Experience with other marketing automation platforms or CRM tools.
Understanding of data privacy regulations and best practices.
Certification in Marketo, Eloqua, or Salesforce.
Equal Opportunity Employer
About S&P Global Mobility
At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.
What’s In It For You?
**Our Purpose**:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People**:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
**Our Values**:
Integrity, Discovery, Partnership
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
**Benefits**:
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
**Our benefits include**:
**Health & Wellness**: Health care coverage designed for the mind and body.
**Flexible Downtime**: Generous time off helps keep you energized for your time on.
**Continuous Learning**: Access a wealth of resources to grow your career and learn valuable new skills.
**Invest in Your Future**: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and finan
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