Sector Media Manager

hace 4 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs
Join PepsiCo, dare for better.

**The Opportunity**

The Sector Media Manager will drive digital campaign management and optimization across three key brands in North America Market. This role shall aim at driving internalization of key digital media management capabilities and establish a Center of excellence for Digital Marketing in Global Marketing Services at our Hyderabad center in India. The role requires a strong digital media leader with exceptional analytical skills and good media knowledge. Should have a proven track record in running digital media teams and scaling digital media operations.

**Responsibilities**:
**Your Impact**:

- Supervise and facilitate the following Media Operations: Reporting, Platform mgmt, Finance, Audiences.
- Drive media management and account operations for the following platforms:

- Facebook Ads Manager
- Google Ads (Search)
- Google Ads (YouTube)
- Snap Ads Manager
- Twitter Ads Manager
- Pinterest Ads Manager, TikTok Ads Manager, Hulu Ads Manager, DV360
- Contribute to campaign building before campaign launch via:

- Working with various platforms’ support teams to provide adequate campaign details
- Drive and practice consistent nomenclature norms for Datorama
- Quality assurance before campaign launch and including brand safety exclusions while campaign setup
- Drive post-launch campaign optimization via:

- Bi-weekly and weekly reporting on platforms and datorama
- Budget pacing & creative swaps basis creative and channel performance monitoring
- Optimization implementation based on inputs from PBNA Media and/or RTO
- Assist PBNA Media team with digital strategic and innovative plan development, implementation, stewardship and analyses of paid digital media activities across multiple platforms including display, mobile, social and SEM
- Provide mentorship to the digital media teams, and manage internal training and career development plans to raise their level of digital skillsets and provide them with growth opportunities

Qualifications:
**Who Are We Looking For?**
- 4+ Years of experience in consistently running media campaigns, digital account ownership and management
- Education: Graduation, MBA in Marketing / Digital preferred
- Launguage: English Fluent
- Can synthesize multiple, disparate media data sources into compelling campaign growth strategies.
- Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working

**What can you expect from us**:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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