Market Research and Data Analysis Supervisor
hace 3 semanas
Overview:
The **Market Research and Data Analysis Supervisor** will report to the **Product Development and Commercial Strategy Manager** and is responsible for providing analytical support for the product and business areas assigned, supporting the analysis, extraction, management and processing of multiple and diverse sources of information.
The position will be responsible for leading efforts to understand competitors by conducting benchmarking and analysis of the automotive industry.
**Location**: Monterrey, MX
**Responsibilities**:
- Design and conducts qualitative and quantitative studies of the main competitors and brand positioning working together with other departments of the company to deliver analysis as needed.
- Develop new and improve existing performance reports analysis tools and dashboard.
- Design, implement and maintain reports and BI solutions that supports commercial offer strategies.
- Work closely with internal business units (Sales, F&I, Insurance, Digital Marketing, CRM and Events) to understand needs and priorities.
- Loyalty and incentive programs administration.
- Provide accurate information in timely manner.
- Generate/update reports and charts of the indicators of interest for daily monitoring purposes as well as ad-hoc requests.
- Support on system change processes and new products and reports implementations (UAT testing, CRs, etc.).
- Synthesize research and analysis to develop concise and effective presentations required for the Sales and Marketing teams.
Qualifications:
- Bachelor degree in Marketing, Actuary, Finance, Economics or similar.
- Fluent in both English & Spanish (will be evaluated during interview).
- At least 3+ years of experience in data analysis, market research and/or commercial strategies areas or similar; whereas such experience is preferred in banking or financial companies.
- Must be a great team player with great communication skills.
- Advanced Microsoft Office skills is a must (Access, Excel, PowerPoint, Word and Outlook). Desirable experience in using and creating dashboards through Power BI.
- Experience in market research and competitor analysis.
- Assist and be proactive in the development of strategic and analytical reports.
- Solid analytical background is desired.
- Interpersonal skills required in order to effectively communicate (oral and written) and interact with all levels of the organization.
- Ability to present technical information clearly and accurately.
- Excellent organizational skills (self-organized and auto motivated).
- Advanced knowledge in utilizing tools such as Visual Basic, SQL and/or BI tools - both for creation and manipulation of data.
- Experience querying data, data manipulation and report generation.
- Self-directed with a passion for data governance and data quality focused on driving business performance
LI-MA1
Disclaimer: Mexico - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms.
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