Regional Marketing Analyst Ce, Americas

hace 2 semanas

Colonia Polanco, México British Council Americas A tiempo completo

**Pay Band**: 4/H - Range between 18.226 - 20.306 MXN

**Contract Type**: Indefinite

**Department**: Marketing

**Closing Date**: advert will close on **Sunday February 26, 2023 at 23:59 Colombia time**.

**Role Purpose**

This post will support Cultural Engagement (CE) marketing activities in the region by implementing our marketing strategy and providing exceptional support to events, programmes and activities contributing to the overall impact we make in these markets. Work with our wider marketing community and local teams in understanding and expanding audiences, markets, and channels of communication, especially digital, by actively managing our meaningful engagement with target audiences and customers.

**Main accountabilities but not limited to the following**
- Supports the execution of the CE marketing and communications strategy and plans for the region.
- Supports the development and execution of CE campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice.
- Supports events following the online registrations process and back-office tasks
- Follows agreed marketing processes in a consistent manner.
- Monitors and reports on agreed CE marketing KPIs
- Provides proactive professional advice and support to colleagues to ensure local, regional, and CE SBU specific requirements are compliant with marketing policy, process, and governance.
- Briefs and works with designers and creative agencies to produce campaign / product collateral following the regional and the global brand guidelines and toolkits.
- Supports others with understanding of the local context, opportunities and challenges for marketing functions and teams.
- Facilitates successful internal knowledge sharing within the region by sharing case studies and best practice.
- Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the regional marketing strategy.
- Communicates to customers and colleagues within the region countries the need for compliance with agreed marketing policies and processes, assisting the Marketing Manager, CE in the production of reports to demonstrate compliance as needed.
- Supports the deployment of the British Council brand architecture, monitors country compliance, and supports interventions to address and resolve reasons for non-compliance.
- Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business and operational teams.
- Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
- Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

**Requirements of the role**
- Experience in a marketing position at a national level within a medium or large organisation.
- Demonstrable experience of implementing marketing plans.
- Demonstrable experience in managing supplier relationships.
- Relevant degree e.g. communications, journalism, marketing, or equivalent level of experience.
- C1 Level of English.

**Salary**: $18,226.00 per month

Application Deadline: 26/02/2023

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