CRM Specialist

**Job Title: CRM Specialist**

**SUMMARY**:
The CRM Specialist plans and coordinates the implementation of CRM campaigns. Working alongside the eCommerce and Media Plan teams, they develop and activate a promotional campaign calendar focused on increasing consumer moments of consumption and branding, with the goal of representing 50% of eCommerce D2C Sales.

**A DAY IN THE LIFE OF...**
- Responsible for developing and operating a CRM strategic framework aligned with different audience types, consumer behavior, and moments of consumption. They propose improvements and optimizations to creativity, segments, and communication channels based on results analysis.
- Develop, maintain, and implement a creative calendar and segmentation matrices for different consumer types, including A/B testing.
- Coordinate the collection and analysis of CRM data from over 500,000 consumers. They generate hypotheses, validate them, and suggest data-powered activations with clear business objectives.
- Create easy-to-understand data visualizations, presentations, and provide logical insights and actionable recommendations to business units and key accounts.

**WHAT WILL MAKE YOU SUCCESSFUL**:

- Experience as a CRM Administrator in a consumer-focused company.
- Experience in online sales and implementation of full-funnel campaigns.
- Bachelor's degree in Actuarial Science, Systems Engineering, Mathematics, or related fields.
- Intermediate/advanced English proficiency.
- Knowledge of Zoho, Mailchimp, Google Analytics, Oracle, Zendesk, Salesforce, SEO, and digital marketing in ecommerce. Meta Business.

Knowledge of Pixel Tracking and UTMs, Database Management.
- Knowledge of branding (brand building) and performance.