Creative Strategist Senior Analyst
hace 5 meses
Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
**Creative Strategist Senior Analyst**
We are looking for a Creative Strategy and Content Production Analyst that manages and supports resources from different stakeholders (internal and external) for content creation in paid media campaigns for DiDi Préstamos. This role also involves overseeing strategic sourcing initiatives focused on performance marketing in the Mexican market, identifying local opportunities and measuring campaigns success.
Role Responsibilities:
- Plan creative tactics based on messages and concepts for performance marketing campaigns.
- Understand the challenges faced by the business and address them by finding scalable solutions.
- Collaborate with stakeholders (internal and external) to manage, follow up projects and ensure the production, delivery and review of creative assets.
- Create briefs, organize brainstorming and feedback sessions with agencies to ensure high quality material production and successful performance marketing campaigns.
- Uphold high creative quality standards, volume and effectiveness of materials as the gatekeeper of creative strategy.
- Prioritize requests based on business needs with creative agency and keep track of on-going tasks status.
- Analyze consumer patterns and material placement effects to develop new concepts and material iterations that improve the creative strategy.
- Standardize reporting and scope for different implemented campaigns.
- Map out the timeline for upcoming A/B creative tests.
Role Qualifications:
- Bachelor’s degree in Marketing, Communications, Graphic Design or Advertising
- 2-3 years of experience in multinational companies in the financial, tech, ecommerce or advertising industries
- Experience in project management
- Experience in Paid Marketing Campaigns/Performance Marketing/Marketing /Digital Campaigns
- Adobe Software Suite is a plus
- Advanced English
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
**_
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