Performance Marketing Sr Analyst

hace 3 semanas

Tlahuac, México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
**We're looking for our next Performance Marketing Sr Analyst**:
**Do you thrive on driving measurable results through data-driven paid advertising strategies? Are you passionate about optimizing campaigns to maximize KPIs? If so, then we want to hear from you**:
**For this specific role, a strong focus on performance is crucial**: This role prioritizes measurable results. You will be expected to demonstrate an ability to drive growth through paid advertising.

Role Responsibilities:

- **Campaign Management**: Develop and execute performance paid media campaigns aligned with overall marketing objectives and channel goals.
- ** Performance Optimization**: Analyze campaign data, identify optimization opportunities, audience research and implement strategic adjustments to maximize ROI and KPIs.
- ** Budget Management**: Manage and allocate paid media budgets effectively across Meta and TikTok.
- ** Reporting & Insights**: Track campaign performance, generate insightful reports, and present findings to stakeholders.
- ** Staying Ahead of the Curve**: Stay current on industry trends, explore new platforms and targeting options, and recommend innovative paid media strategies.
- ** Team Collaboration**: Work closely with internal teams (creatives, business and data) to ensure paid media efforts are aligned and contribute to broader company goals.

Role Qualifications:

- Minimum 2+ years of experience in a paid media specialist or channel manager role, with a focus on performance marketing in one of the following advertising platforms: Google Ads, Meta Ads, DV360, Amazon
- Intermediate knowledge of social paid media platforms (Meta and TikTok are the main players. X, Snapchat and Kwai are good to have). Also, knowledge of channel management tools is a plus, not a requirement (Smartly, Skai or Pixis ).
- Proven ability to develop and execute performance-oriented campaigns across multiple channels.
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns for maximum return.
- Good communication and presentation skills to share channel performance and recommendations with stakeholders.
- Strategic thinking and the ability to translate business goals into effective paid media strategies.
- A passion for innovation and staying ahead of the curve in the ever-evolving paid media landscape.

**A plus, but not requirements**:

- Understanding of marketing attribution models and MMP platforms (Appsflyer, Firebase, or others).
- Experience with programmatic advertising platforms and Google.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make bet

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