Senior Analyst Hydration, Coffee

hace 2 semanas

Ciudad de México Coca-Cola A tiempo completo

Why being part of Coca-Cola Latin America?

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

For over 135 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow, such as Fanta, Sprite, Aquarius, Fuze and more

You will be part of this growth as Senior Analyst Hydration, Coffee & Tea Consumer Promo & Content Developing the Consumer Strategy and Plan for specific Operating Unit Category based on its E2E Journey and Big Idea to ensure that bold brand equity is translated into transactions.

**Primary Location**:
**Flexible Location is allowed (within Latin America offices**: Mexico, Brazil, Argentina, Colombia, Chile, Peru, Costa Rica).

Budget Relocation i not approved for this role.

**What we expect from you**:
Customize (global brands) and develops (regional brands) content for specific category touchpoints based on the Big Idea, key occasions and relevant triggers

Develops Consumer Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency

Bridges the consumer journey briefing to Media teams and work closely to ensure each and every touchpoint has a best in class plan and execution.

Manages the calendar of Consumer Activation for the specific Categories to ensure effective portfolio approach towards every touchpoint.

Develops Consumer execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation

Translates Consumer Insights and touchpoints expertise into concrete communication and brand activation strategies and plans.

**Work Focus**: Ability to gather consumer insights from multiple categories and connect the dots into a strategic direction towards tangible plans

Ability to translate E2E Journeys into concrete activation per touchpoint

Ability to brief agencies to develop content and communication materials for several categories and channels

Ability to orchestrate multiple stakeholders, delivering the most effective and efficient tool kits for market execution

**Expertise in working with different external partners (i.e.**: agencies, production houses )

Ability to work in Agile cross-functional teams

**Communication Focus**: Role will require frequent communication with OU Frontline teams, Media Leads.

Role will also interact frequently with external parties, particularly agencies.

Qualification & Requirements

Bachelor's degree in related or similar areas.

4-6 years of experience including consumer Insights, Marketing mix management, Project Management, Capability Building and Agency Management

Experience working in cross-functional and cross-geographical teams is preferred

Experience working with marketing in the field is preferred

Fluent English required; Spanish and Portuguese is desirable.

**Functional Skills**: Project Management; Consumer Journey design and development; Digital XP; Agency Management

**What you will find working here**:
**Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more

**Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.

**Driven by Purpose**: A purpose-centric approach that empowers our people to protect the environment and the communities we serve, while providing safe, quality products.

**Belonging to a Community**: We are an Organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

**Skills**:
Creativity; Integrated Marketing Communications; Customer Activation; Marketing Activation; Consumer Promotions; Marketing; Content Development; Media Content

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in

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