Digital Marketing Specialist

hace 3 meses

Ciudad de México CDMX Abbott Laboratories A tiempo completo

**Digital Marketing Specialist / Abbott Diabetes Care Division**

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- Superior benefits; medical insurance,
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position works out of our Mexico location in the Abbott Diabetes Care Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

**What You’ll Do**
- Strategically plan and tactically execute an Integrated Digital Business Plan for all channels. He/she will participate in the development of the Area Business Strategy; manage the development of appropriate digital campaigns for use across brands.
- Understand customers' needs under changing market place, what makes them tick and how the market change is affecting them. Using that knowledge to innovate for them. This will include commissioning qual and quant research plus CEx design and research activities to help prioritize, shape and test proposed changes.
- Take ownership of standardizing digital KPIs across brands to ensure adaptation of the digital KPIs to drive/support key decisions around spend optimization and resource allocation to drive ROI.
- Support Customer Journey Mapping by analyzing touch points with the organization and maximizing loyalty opportunities. Constantly monitor and improve the usability, design, content and conversion of the website
- Work with business and technology stakeholders, service providers and agencies to gather functional and technical requirements and optimize day-to-day operations; Ensure data meets functional requirements, system compliance and interface specifications working closely with IT
- Ensures that digital tools comply with regulatory and legal requirements

**Required Qualifications**
- Experience 5 years in marketing
- Experience managing PPC, SEO and Affiliate programs
- Proven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Analytics, IS, Regulatory and other Key Functions
- Successful implementation with technology vendors, including on time on budget projects with successful results
- Entrepreneurial mindset, agile, comfortable with ambiguity, willingness to wear multiple hats to ensure team success
- Proven track record of executing with urgency
- Fluent in written and verbal English

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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