Deputy Communication

**Company description**
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

**Job description**
Support Store Com&In Manager to lead, develop and inspire the Com&In team and other functions in the store in increasing the home furnishing interest of the many people and creating demand for home furnishing solutions and know how in the local market. Accountable for the store layout, range presentation and store communication thereby contributing to positioning the IKEA brand as the leader in life at home.

**RESPONSIBILITIES OF THE JOB**

Support Store Com&In Manager to:

- Lead and inspire the store Com&In team to use knowledge of IKEA home furnishing and people's life at home to grow the business.
- Partner with the store manager to stimulate and increase interest in home furnishing for all co-workers in the store.
- Be the creative leader by initiating and facilitating workshops to generate creative directions.
- Secure vitality and seasonality in the store by creating and implementing a store commercial calendar together with the store management team.
- Lead the store Com&In team in securing relevant and inspiring range presentation solutions, an optimal store layout and effective and efficient store communication that builds the IKEA Brand and distances IKEA retailers from the competition.
- Secure that the store commercial team has the right understanding of store layout, range presentation and store communication thereby contributing to the work method for range presentation.
- Contribute with knowledge of people's life at home and consumer shopping behavior in the creation and implementation of the store business plan.
- Based on the national competence development plan, identify current and future business needs in order to recruit, develop and retain a high performing and passionate store Com&In team.
- Lead and challenge the Com&In team to constantly take actions that exploit commercial opportunities both in the short
- and long term.
- I secure that purchasing in my function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects.

**Qualification** Motivation**
- The IKEA values truly reflect personal values.
- A passion for fast-paced, future-oriented retailing and the IKEA range.
- Provide home furnishing and store solutions that improve people’s life at home and exceed visitors' shopping experience.
- Passionate about developing people as well as growing personal competence, and using this to benefit the IKEA organisation.
- Driven to exceed goals and improve ways of working by helping the team to achieve goals and develop.

**Knowledge**
- Home furnishing the IKEA way (living situations, style groups, store communication, furnish with light).
- Range presentation the IKEA way (layout as a commercial tool, store media, display techniques). Understand life at home in the local market and the outcome of market research, e.g. IKEA Customer Satisfaction Survey, IKEA Brand Capital.
- Understand trends that influence home furnishing. Manage work method for presenting the range the IKEA way. Understand the IKEA Concept and IKEA Brand objectives.
- IKEA mechanical sales system. IKEA strategic landscape, global tools and solutions.
- Understand how to lead creative processes.
- Understand how to build business competence through recruitment, competence development, retention and succession.
- IWay training and procurement training.

**Capabilities**
- Ability to combine and identify commercial, aesthetic and practical skills.
- Ability to create a trustful and creative environment.
- Good analytical and strategic skills, including the ability to steer the store business over the short-, mid
- and long term.

**More Information