Sr. Digital Marketing Communications Specialist

hace 2 semanas

Colonia Lomas de Chapultepec, México BD A tiempo completo

Job Description Summary

How about belonging to a leading global medical technology company that acts to advance the world of health?

BD is one of the largest medical technology companies in the world. We have a unique position in the market with solutions to improve disease management and care management, customer support, health professionals and patients in improving clinical practice. Globally, we are more than 65,000 employees passionate about what we do and we are committed to advance the world of health with solutions from diagnosis to treatment.

Join us

Technical Services

The BD Technical Service teams deliver innovative, high-quality support and services to our customers, helping them succeed every day and improve patient outcomes. Our solutions are designed and supported by the state-of-the-art technologies including automation, robotics, electronics, lasers and optical components, imaging, microfluidics, middleware, computers, IT connectivity, acquisition and analysis software, remote access and much more.

Embedded in a local, regional or international team, you’ll be supported by a global organization. You receive the latest training, tools and support to enable best-in-class service. You can develop and grow your career in roles ranging from product support through to managerial functions. Join us in delivering innovative product design and a great customer experience.

Sr. Digital Marketing Communications Specialist

Responsible for the design of the digital marketing strategy for Global Life Sciences Technical Services, which includes, a variety of internal and external digital communications projects. This includes web ads, SEO/SEM, PPC, social media, display advertising, and website updates. This position assists in maintaining our presence across all digital channels, measuring, analyzing, and acting on performance of strategies. In this role, it will be key to collaborate with regional marketing teams, agencies, CoE and IT teams to develop, implement & assess the success of our key digital solutions and build our future digital road map to continually transform the business forward.

**Job Description**:
**Responsibilities**:

- Write key communications pieces to drive awareness of Technical Services for internal and external audiences. Maxwell and Yammer for example.
- Manage the process for Global and Regional approval processes
- using VevaVault.
- Ensure new literature placement in communication tools like ServiceMax and Showpad.
- Develop, execute and promote a digital strategy, to include multi-channel marketing and communications strategies, to drive increased key customer engagement and influence.
- Develop a digital marketing roadmap based on Regional needs, priorities, and expectations.
- Develop comprehensive digital plans for awareness, demand generation and retention campaigns with measurable objectives.
- Provide insights by working closely marketing leaders, gathering qualitative and quantitative user feedback via multiple formats.
- Verify and maintain the integrity of data sources and integration to promote reuse and inheritability across the digital ecosystem.
- Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at regional levels and translate into actionable programs.
- Build and maintain relationships with key stakeholders; align, document and communicate regularly to ensure alignment on strategy, delivery, resource allocation and timing.
- Drive education related to digital marketing, channels, platforms, and the adoption of digital marketing approaches while seeking continuous improvement opportunities.

Experience and Qualifications
- Business/Marketing or Communications Degree, MBA preferred
- 3-5 years of experience in Digital Marketing.
- Good understanding of direct, digital and life-cycle marketing.
- Desirable notions of CSS and HTML
- Healthcare experience is desired, but not required
- Technical Services experience is desired, but not required
- Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumer’s journey is preferred
- Experience with platforms such as CMS, digital asset management, ERP, marketing automation, CRM, web-service architecture, database administration, cloud architecture, business process planning, product life-cycle management for medical devices, services and technology organization
- Financial acumen and experience with developing financial models to assess impact of digital strategies
- Results oriented; ability to design digital solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to details
- Manage a high volume of projects simultaneously and maintain high quality deliverables in sometime ambiguous business environments
- Ability to work across boundaries and

  • Marketing Communications Specialist

    hace 3 días

    Ciudad de México Axis Communications A tiempo completo

    Job Title Marketing Communications Specialist **Job Description**: Do you have a knack for the news? A mind for media? Well here’s some breaking news for you! If you’re interested in working with a stellar brand in one of the most exciting industries, then we’ve got a great opportunity. Axis Communications, Americas, is seeking a talented and...

  • Coordinator, Marketing Communications-ptg Consulting

    hace 3 días

    Colonia Lomas de Chapultepec, México PREFERRED TRAVEL GROUP A tiempo completo

    **GENERAL SUMMARY** The key function of the **Coordinator, Marketing Communications** is to provide essential department and project assistance for public relations, social media and digital marketing programs efforts across PTG Consulting’s portfolio of destination and independent hotel clients. The primary responsibility will be to support the Marketing...

  • Manager/senior Manager, Marketing

    hace 3 días

    Colonia Lomas de Chapultepec, México PREFERRED TRAVEL GROUP A tiempo completo

    **GENERAL SUMMARY** Under the direct supervision of the Vice President, Marketing Communications, PTG Consulting, and with support from the Director, Digital Marketing, Travel Group, the **Manager or Sr. Manager, Marketing Communications, PTG Consulting** is tasked with conceptualizing and executing strategic integrated marketing campaigns, with a primary...

  • Marketing Communications Specialist

    hace 3 días

    Huixquilucan de Degollado, México Signify A tiempo completo

    Job Title Marketing Communications Specialist (México City, México) **Job Description**: We’re looking for a Marketing Communications Specialist to join our Integrated & Marketing Communications team in México City. Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion...

  • Marketing Communications Specialist – Industrial Solutions

    Encontrado en: beBee jobs MX - hace 2 semanas

    Ciudad de México, Ciudad de México Dupont A tiempo completo

    En DuPont, trabajamos en cosas que importan, ya sea en proporcionar agua limpia a más de mil millones de personas en el planeta, producir materiales esenciales en los dispositivos tecnológicos cotidianos (desde smartphones hasta vehículos eléctricos) o proteger a los trabajadores de todo el mundo. Si deseas ser parte de una empresa multindustrial líder...

  • Becarios de Marketing Digital

    hace 3 días

    Colonia Lomas de Chapultepec, México Proteczone PT A tiempo completo

    Importante corporativo con empresas pioneras en el ramo têxtil, comercio electrónico, seguridad electrónica y bienes inmuebles, solicita becarios para área de Marketing Digital. **Ofrecemos** **Te enseñamos Marketing Digital en la práctica, realización de embudos de Marketing, diseño y ejecución de estrategia digital, elaboración de análisis y...

  • Especialista en Marketing Digital

    hace 19 horas

    Colonia Lomas de Chapultepec, México DISC A tiempo completo

    Somos un empresa de transformación digital, enfocada a la integración de soluciones, dedicada a la implementación y consultoría de GRP, actualmente estamos en la búsqueda de talento como Especialista en Marketing Digital Ofrecemos: Sueldo Competitivo Prestaciones de Ley Crecimiento dentro de la organización, a corto, mediano y largo...

  • 0941 Analista Sr. de Marketing

    hace 1 semana

    Colonia Lomas de Chapultepec, México SoftExpert Software S.A. A tiempo completo

    **¡Nuestro equipo sigue creciendo!** No te pierdas esta gran oportunidad de ser un #**EXPERT **y únete a nosotros. **SoftExpert **es la empresa **LIDER **global del mercado de soluciones software que promueve la innovación, la transformación digital, la gestión integrada y el cumplimiento, con presencia en más de 40 países alrededor del mundo. Damos...

  • Relationship Marketing Specialist

    hace 19 horas

    Colonia Lomas de Chapultepec, México NBCUniversal A tiempo completo

    Company Description As one of the world’s premier entertainment portfolios, **NBCUniversal International Networks & Direct-to-Consumer** delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. Delivering a full range of entertainment experiences to local audiences...

  • E-Commerce Marketing Specialist

    Encontrado en: Jooble MX O C2 - hace 3 días

    Ciudad de México Tiger Text A tiempo completo

    JOB DESCRIPTION The core objective of the Ecommerce Marketing Specialist's role is to propel online sales and revenue growth by strategically planning and executing digital marketing campaigns. This entails the optimization of the online shopping experience, the augmentation of website traffic, and the enhancement of our products and additional...

  • Marketing Communications Intern

    Encontrado en: Talent MX C2 - hace 2 semanas

    Huixquilucan de Degollado, México Signify A tiempo completo

    Job TitleMarketing Communications InternJob DescriptionWe’re looking for an Intern to join our Marketing Communications team in México City.Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together,...

  • Digital Marketing Specialist

    Encontrado en: beBee S MX - hace 1 semana

    Ciudad de México Sagan A tiempo completo

    Job Position: Digital Marketing SpecialistLocation: Remote (EST Timezone) Work Schedule: Monday - Thursday, 9 AM to 5 PM EST Job Overview: Join a leading B2B tech marketing firm, dedicated to establishing and upholding industry standards. Our dynamic team is expanding, and we are looking for experienced professionals to manage and enhance paid advertising...

  • Communications Specialist

    Encontrado en: beBee S MX - hace 4 semanas

    Ciudad de México Zendesk A tiempo completo

    Job Description Zendesk is seeking a Communications Specialist to join our Global Communications team in Latin America! This person will report to the Director of Communications LATAM and play a critical role in supporting our programs focused on brand awareness and media & influencers relations. The professional will also be part of cross projects with...

  • Marketing Digital Sr

    hace 6 días

    Ciudad de México Hunting Test 369 A tiempo completo

    **Perfil del puesto**: - Lic. en mercadotecnia, publicidad, comunicaciones. - Experiência mínima de 3 a 5 años en mercadotecnia digital en la industria farmacéutica (deseable), planeación estratégica digital, creación de campañas publicitarias omnicanal y retargeting, análisis digital. - Amplios conocimientos en herramientas de e-marketing y...

  • Digital Marketing Specialist

    Encontrado en: beBee jobs MX - hace 5 días

    Ciudad de México, Ciudad de México Mastercard A tiempo completo

    Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Gerente de Marketing

    hace 20 horas

    Colonia Lomas de Chapultepec, México CAPITALIA LIVING A tiempo completo

    ESCOLARIDAD: Licenciatura SEXO: Indistinto. ESTADO CIVIL: Indistinto. ACTIVIDADES A REALIZAR: Experiência en el sector hotelero, uso de plataforma de marketing digital, Gestión de marca. Desarrollar, implementar y ejecutar planes de marketing en el sector hospitalarios e inmobiliarios. Colaborar con otros departamentos para comprender las metas y...

  • Marketing Specialist

    Encontrado en: Jooble MX O C2 - hace 1 semana

    Ciudad de México PSC Industries A tiempo completo

    Descripción de la empresa · Bosch fue fundada en Stuttgart en 1886 por Robert Bosch , y por más de 130 años se ha distinguido por una cultura corporativa única, basada en valores sólidos que nos impulsan a mejorar cada día. Nuestros productos, presentes en una amplia variedad de ... En DuPont, trabajamos en cosas que importan, ya sea en proporcionar...

  • Asesor Telefónico Digital

    hace 3 días

    Colonia Lomas de Chapultepec, México Chatbot Factory SC A tiempo completo

    Importante empresa de energías naturales se encuentra en búsqueda de **"ASESOR TELEFÓNICO DIGITAL"** **NECESITAS**: - Experiência en Atención al cliente minimo 1 año. - Conocimiento de MAGENTO. - Conocimientos básicos de e-Commerce. - Conocimiento Google Analytics. - Conceptos básicos de Marketing Digital. - Conocimiento en plataforma MAILING. -...

  • Internal Communications

    hace 2 días

    Colonia Polanco, México Siemens Healthineers A tiempo completo

    **Internal Communications & Employee Engagement** **Main responsibilities?** - Oversee internal communications activities from developing comprehensive internal communications strategy and plan, creating content and execution of plan through various channels and activities. - You will support the organization to understand and deliver on Siemens’...

  • Becario de Marketing

    hace 3 días

    Colonia Lomas de Chapultepec, México Impact Factory A tiempo completo

    **BECARIO COMUNICACIÓN/MARKETING** **Requisitos**: Escolaridad: Lic. en Comunicación, C. Visual, Marketing o afín. Manejo de software: Photoshop, Illustrator, Canva. Amplio gusto por las redes sociales. **FUNCIONES**: - Apoyo para campañas publicitarias en diversas plataformas digitales y redes sociales, como Google Ads, Facebook Ads e Instagram, para...