Inbound Content Specialist
hace 4 meses
**Inbound content specialist**
Serás la persona encargada de aterrizar toda la estrategia de marketing y de ventas con un único objetivo: generar contenidos de inbound, capaces de atraer a nuestro cliente potencial, que respondan a sus deseos y dolores.
Generarás los contenidos core de la compañía tales como: ebooks, podcast, contenidos para redes sociales, contenidos para landing pages, artículos de blog, notas de prensa y otras comunicaciones para medios En tus contenidos hablarás a nuestro cliente potencial, le ofrecerás información de interés, capaz de aportarle conocimientos y soluciones a sus deseos/dolores.
La metodología que aplicarás en tu estrategia será la de inbound content.
**Ofrecemos**:
- Incorporación inmediata en la cadena de gimnasios 24 horas número 1 en México.
- Prestaciones de Ley
- Día de cumpleaños
- Capacitación y desarrollo profesional
- Excelente ambiente laboral
- Acceso total y gratuito a todas nuestras instalaciones
**Requisitos**:
- Formación en Marketing Digital, Comunicación, Publicidad, Periodismo o similar.
- Experiência demostrable en el sector fitness, con al menos 2 años de experiência en puesto similar.
- Experiência en HubSpot, Salesforce o CRMs similares
**Funciones**:
- Definición de estrategia de contenidos inbound enfocada en un único objetivo: vender.
- Generación de calendario editorial de contenidos semanal, mensual, trimestral, semestral y anual.
- Creación de contenidos inbound: redacción, maquetación y edición.
- Lanzamiento de contenidos a través del CRM HubSpot.
- Medición del rendimiento de los contenidos a través de HubSpot, análisis de los indicadores y optimización de próximos lanzamientos.
- Trabajo adaptado a los KPIs del área y de la compañía.
- Comunicación de la estrategia y contenidos inbound a todos los colaboradores del área y de la compañía.
- Creación de campañas de marketing con el objetivo de: generación de SQLs y generación de nuevos clientes.
- Generar contenidos de inbound para todas las estrategias del equipo: paid media, redes sociales, relaciones publicas, eventos
**Horario**:
- Lunes a Viernes 09:00 a 18:00 Hrs
Tipo de puesto: Tiempo completo
Salario: $15,000.00 - $17,000.00 al mes
Horario:
- Turno mixto
Lugar de trabajo: Empleo presencial
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