Integrated Marketing Communications Specialist
hace 2 meses
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.
What You Will Do in This Role:
- This role supports the Mexico Integrated Marketing Communications (IMC) Leader to partner with the Mexico Marketing Director & Brand Teams in developing and executing the Integrated Marketing Communications strategy for Mexico.- The role is to support the Mexico IMC Leader, brand marketing teams and key account teams in Mexico in improving the processes and implementation of communications plans and evaluating results.- Responsible for understanding brand positioning, marketing strategy, and tone of voice to be supported in all marketing communications.- This role will be “hands-on” including maintenance of market assets such as websites, Facebook page, CRM database, e-commerce presence and day-to-day market requests.-
- This role assists in the implementation of global and market specific communication programs in Mexico and identifying the right content assets.- The analysis of IMC campaigns leveraging global processes & tools is a significant part of this role. Analytics and campaign performance reporting is expected to be approximately 50% of the focus of this role.- Working in Partnership: The partnership between the Mexico IMC group and Mexico Brand Management is key. The Mexico Brand Directors lead creative briefs, agency briefings, idea evaluation as well as overall agency collaboration. They are the final approvers of brand strategy, communications development and creative output.
What You Can Expect:
Works with the Mexico Marketing Team, Mexico Key account and sales teams, Global Integrated Marketing Communications Center of Excellence team & Global Integrated Marketing Communications teams, to achieve excellence in the following areas:
1) Campaign Measurement & Optimization: Approx. 50% of the role.- Partners with CoE on campaign measurement, evaluation and optimization. Building an understanding of data, tools and metrics for campaign evaluation.- Build a thorough understanding of the global CoE process for setting pre and post and dynamic optimization metrics for IMC campaigns.- Looks to optimize both pre and post-campaign evaluation and dynamic optimization within campaigns across the consumer & shopper journey.- Ensures a robust “test and learn” plan across the portfolio to continually improve our understanding of the best channel and content to drive the best results relative to brand strategy & campaign objectives.- Leverages data sources such as search metrics, social listening, competitive data to build a full picture of campaign response and maximize future learnings.
2) Market Support: Hands-on support in implementing market initiatives.- This role is “hands-on” in supporting day-to-day requests from marketing & sales teams. This may involve sourcing content, setting up programs in response to requests.- This role advises on how to do this efficiently in line with the Brown-Forman communication principles and in line with appropriate local advertising and data privacy regulations.- Where required this role connects with our global media agency, creative agency, the Brown-Forman Design team and external suppliers to meet market implementation requests.3) Content Management and Optimization:
- Implements and where necessary adapts global Content Strategy and the Global Content Calendar in collaboration with marketing & sales teams..- Works closely with Mexico stakeholders across brand and e-commerce programs leveraging global content as much as possible to increase efficiency and reduce creative development and agency fees.- Shares and communicates global and market content assets, guidelines for a content calendar, timings and process.- Works with Mexico Brand Teams & Global IMC CoE to ensure communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.
4) Collaboration & Best Practice:
- Shares learning & best practices on communications initiatives (media & content) across global, market and region. Encourages cross-market communication and sharing.- Partners with Global CoE and global “Marketing Capabilities” team to build Mexico team capability on Brand Communications and IMC disciplines across the Mexico organization.
5) Stakeholder Management:
The Mexico Integrated Marketing Communications Specialist role is an active participant in the overall B-F IMC 'community
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