Catman Nartd Director

**Focus, Scope, & Impact**:

- The Category Management Director must navigate the complexities of managing global brands in Mexican market, each with its unique consumer preferences and regulatory environments. Achieving excellence in category management at Coca-Cola would mean balancing global brand consistency with localized strategies to maximize both impact and relevance across different regions.
- Responsibilities span across various dimensions of the business, with a primary focus on optimizing product categories to meet consumer demands effectively while maximizing profits. Considering this overarching goal, let's break down the responsibilities into Focus, Scope, and Impact.

Focus:

- Category Strategy Development: Create and implement strategies for category growth based on thorough market analysis, consumer behavior insights, and trends.
- Product Assortment and Placement: Optimize product assortment, shelf placement, and pricing strategies to improve category performance.
- Collaboration with Sales and Marketing Teams: Work closely with sales and marketing to ensure that category strategies are aligned with brand objectives and supported by promotional activities.
- Data Analysis: Leverage data analytics to understand category dynamics, including sales performance, market trends, competitor activities, and consumer preferences.

Scope:

- Market Research: Conduct ongoing market research to identify opportunities for innovation and growth within product categories.
- Supplier and Retailer Relations: Manage relationships with suppliers and retailers to ensure effective category management practices are applied across all channels.
- Inventory Management: Oversee inventory levels and supply chain operations related to the categories, ensuring product availability, and minimizing stockouts.
- Financial Performance: Monitor and report on the financial performance of product categories, including sales, margin analysis, and profitability.
- Cross-functional Leadership: Act as a category advocate within the organization, influencing and guiding cross-functional teams to achieve category objectives.

Impact:

- Sales Growth: Drive sales growth within categories through effective management and strategic initiatives.
- Market Share Expansion: Increase Coca-Cola's market share in each category by understanding and catering to consumer needs better than competitors.
- Innovation and Product Development: Spearhead innovation within the category by identifying and capitalizing on emerging trends to develop new products or enhance existing ones.
- Enhanced Customer Experience: Improve customer satisfaction and loyalty through targeted product offerings, promotions, and improved shelf presence.
- Sustainability Initiatives: Integrate sustainability into category management practices to align with Coca-Cola's environmental goals and consumer expectations regarding ethical and sustainable products.

**KeY SUCCESS PARAMETERS**

**Experience**
- Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance, or related field required
- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy.
- Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models.
- Outstanding influencing skills and cross-functional collaborative working standards.
- Deep understanding of Value Chain concept.
- Ability to motivate and work well with diverse, global, and cross functional teams.

**Work Focus**

The Category Management Director's role at Coca-Cola is to ensure each category's products are perfectly positioned to meet consumer needs, achieve financial targets, and contribute to the global growth and strategic vision of the company. Work focus encompasses several critical areas to maximize the performance and growth of product categories within the portfolio. Here's a concise outline of their focus areas:

- Strategic Planning: Developing and executing comprehensive category strategies that align with Coca-Cola's overall business objectives and market opportunities. This includes identifying growth opportunities, setting targets, and defining the strategic direction for each category.
- Market Insights and Analysis: Leveraging market research, consumer insights, and data analytics to understand market trends, consumer behaviors, and competitive landscape. This insight is crucial for making informed decisions about product development, positioning, and promotional strategies.
- Assortment Optimization: Determining the optimal product assortment and range that meets consumer needs and preferences while ensuring alignment with Coca-Cola's brand and business objectives. This involves continuously reviewing the product mix, introducing new products, and phasing out underperforming ones.
- Pricing and Promotional Strategies: Setting pricing strategies that maximize profitability and competitiveness, and pl