Traffic Manager
hace 6 días
IMPORTANTE EMPRESA DE GIRO EDITORIAL
SOLICITA:
TRAFFIC DIGITAL
**Requisitos**:
- Escolaridad: Licenciatura en Mercadotecnia, Comunicación, Marketing o afín
- Experiência: 3 años en puestos similares
CONOCIMIENTOS:
- Gestión de Google Ads
- Implementación de campañas publicitarias en plataformas digitales AD Management
- Seguimiento y optimización de campañas
- Gestión de plataformas y análisis de ADS
- Interacción con proveedores de medios digitales para la operación de la campaña (compra de medios digitales).
- Conocimiento de píxeles de retargeting, conversiones personalizadas, etc. y Google Tag Manager
ACTIVIDADES:
- Creación de estrategia de inversión, implementación y optimización de campañas en Google Search, Google Display y YouTube con el objetivo de generar conversiones digitales medibles y escalables de acuerdo a la venta.
- Optimización constante de acuerdo a KPIs y objetivos definidos para cada proyecto.
- Llevar a cabo la gestión diaria de proyectos y campañas y el manejo de cuentas, planificando y coordinando las campañas desde su inicio hasta el fin al equipo que las ejecutas.
- Asegurar que las etapas del proyecto se cumplan de acuerdo con el cliente externo, el presupuesto, los recursos y los plazos de entrega.
- Realizar informes sobre el estado de los proyectos, las cargas de trabajo y el seguimiento presupuestario.
- Monitorear los procesos de tráfico e introducir ideas sobre cómo mejorar las prácticas actuales cuando sea necesario.
- Analizar los datos de las campañas para informar sobre los datos de los visitantes y la experiência del usuario.
- Proporcionar comunicación oportuna entre los departamentos involucrados de las distintas campañas.
HABILIDADES:
- Analítico y numérico
- Nível avanzado en plataformas de publicidad digital
- Conocimientos en Analytics y plataformas de monitoreo y medición
- Buen dominio de Excel y reportes personalizados
HORARIO DE LABORES:
09:00 a 19:00 de Lunes a viernes
ZONA DE TRABAJO:
- Colonia Jardines del Pedregal, Álvaro Obregón
CONDICIONES DE CONTRATACIÓN
- Sueldo 19,000 netos
- Prestaciones de Ley
- Atractiva oportunidad de desarrollo profesional
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