Senior Copywriter

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know more**:PepsiCoJobs**
**Join PepsiCo, dare for better.**

**Responsibilities**:
**The Opportunity**

Responsible for creative conceptualization, campaign ideas and copywriting for tactic executions for PepsiCo Foods North America.

**Your Impact**

As **Sr. Copywriter** your responsibilities would consist:
**Primary responsibilities**
- Deliver powerful creative ideas that respond to the stakeholder objectives, working hand in hand with the creative team to ensure idea cohesion.
- Write culturally meaningful copies for each deliverable and proofreading decks prior to stakeholder sharing.
- Lead conceptualization brainstorming with the extended creative team, delivering references and creative starting points on the Miro board beforehand.

**Secondary responsibilities**
- Being in constant communication with the creative team, making sure the visual asset and the written copy are in alignment with the brand’s needs.
- To sporadically translate and correct texts from Spanish to English, and vice versa.

Qualifications:
**Who Are We Looking For?**

**Skills**- This person should be a go getter, able to think quickly on their feet, be passionate about creativity and marketing, be able to pull references from other brand’s, campaigns and even geographies to transform into creative input.- Storytelling, Design thinking and Creative Copywriting courses.

**What can you expect from us**:

- Excellent analytical skills and the ability to translate analytical findings into actionable solutions and processes
- Organized personality
- Team player
- Ability to manage stress and meet deadlines while maintaining high levels of accuracy
- Advocates for and embraces the use of new tools and techniques
- Problem Solving
- Seeks opportunities to strengthen digital culture through collaborating and sharing knowledge
- Track record of improving processes, leading projects and influencing decision-makers
- Has an informed opinion on digital trends, including fluency with specific digital technologies

**We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.