Be Manager
hace 6 meses
BE Manager - LATAM
You're an original. So are we.
We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co. and Beyond Yoga.
About the Job
- To drive BE plans aligned with BX leader for LS&Co. brand portfolio, linked to Merchandising, Brand Marketing, Consumer Marketing initiatives and achieve the best visual impact, to elevate brand presentation, consumer experience and business targets.
- Deliver on brand equity, traffic, sales, conversion, market share growth and new consumer acquisition in our Cluster retail stores and wholesale locations. Support growth plans in order to elevate visual merchandising impact, local creative services, deliver criteria and training tools for on-floor execution across all channels.
- Understand Wholesale channel as: Premium, Regular or Standard and Multibrand departamental stores; Retail channel as Mainline and Outlet stores under 3 business models: O&O, Commissionaire and Franchisees, within malls or standing alone stores.
- Understand LS&Co. brand portfolio aesthetics, local market and consumer insights to support business plans and build brand equity throughout the region.
- Support BE/BX leader to execute the best expression of our brand on floor. Seasonally build partnership and constant communication with Marketing and Commercial leaders: Sell in and Sell out to support business direction.
- Deliver visual direction to specific market needs and continually review, refine and upgrade all components, based on performance results and seasonal calendars, big ideas, special dates/events.
- Deliver brand consistency through visual presentation strategy across channels including window concepts, styling, visual merchandising segmentation, training, in-store creative tools from global direction (if exists, if not, develop locally).
- Create strong relationships and ways of working with Cross functional market partners: SP&C, Local Retail, Wholesale Sell in, Sell Out Operations, Merchandising, Brand Marketing, Consumer Marketing leads, key partners, clients and vendors.
- Monitor assigned A&P budget. Identify opportunities to improve/negotiate prices and elevate performance on floor following BX strategies.
- Build a high performing, self-motivated and highly creative team who delivers consistently and thrives on improving performance.
- Establish training sessions and materials, market visit criteria’s and track monthly sales to identify performance in execution as standards for all channels
- Partners with SP&C for new store openings and remodels on VM components BOQs
- Establish ways of working according to total footprint of the business, define formats: checklist, presentations and reports to be filled to have information control and share it with key partners. Provide Guidance and Supervision on weekly activities schedule of BE direct reports: Brand environment and BE Field supervisors.
- Follow up projects from start to end, providing feedback from Brand Environment point of view, evaluating the execution and evolution of their market.
- Supervise and support BE Pan Brand Field Supervisors team with operational excellence to make them visit more stores in less time, provide training and teach them how connect with Sales Associates.
- Establish ways of working according to total footprint of the business, define formats: checklist, presentations and reports to be filled in order to have control and information to share with BE Coordinators.
- Deliver with the team: monthly, bi-monthly VM guides for seasonal periods, promotional activations according to Consumer Marketing plans or collections by brand and channel: mainline, wholesale, outlet in order to drive execution on floor.
- Read and understand monthly sales reports by channel, by brand, in order to create strategies for the team to support or improve business, drive product rotation or consistency on floor regardless the challenge.
- Maintain a strong alignment and interaction with Demand Planning team to guarantee that product assortment supporting Marketing and BE strategies will be delivered on time in stores: by channel, by brand, ensuring an integrated experience. If not, propose a Creative initiative that supports the business.
- Align with Merchandising Seasonal Calendars according to product assortment and channel scope. Develop Monthly Window cadence, in store product messages supporting Marketing Seasonal Calendar and Merchandising Product Focus.
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