Marketing Coordinator

hace 2 semanas


Ciudad de México Nestle A tiempo completo

**Misión del puesto**

Responsable del diseño de la estrategia de comunicaciones en plataformas propios de la marca como sitio y de Social Media enfocando sus esfuerzos a mejorar las de estrategias de consumo masivo para farmacias de acuerdo a los objetivos de negocio.

Participación en la planificación y ejecución del plan estratégico de marketing y comunicación, con el objetivo de captar la demanda, aumentar visitas y KPI´s de performance de sus sitios.

**Principales responsabilidades**:

- Contacto con visita médica para la ejecución de estrategias de generación de demanda
- Apoyo y contacto con agencias para la preparación de webinars, congresos y expos para profesionales de salud
- Desarrollo de materiales en para comunicación a profesionales de salud
- Apoyo y seguimiento en el control del presupuesto de inversión en medios
- Apoyo y seguimiento en la ejecución de estrategias de marketing digital que tengan como objetivo generar: Posicionamiento de marca, top of mind y prescripciones.

**Experiências clave**:

- 1 a 2 años en marketing o ventas farmacias (trade, estrategia de canal, comercial).
- Manejo de proyectos con diferentes áreas multifuncionales
- Análisis de un conjunto de datos y de participación de mercado
- Relación con equipos multidisciplinarios
- Manejo de Excel
- Manejo de visita médica y entendimiento de prescripciones (preferentemente), tradicional (indicadores de market share, BHT y lectura de Iqvia/Nilsen/Close up (deseable)
- Planes con visita médica y comunicación hacia profesionales de la salud
- Entendimiento comercial y de mercadotecnia


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