Email/sms Strategist

**What We’re Looking For**

role requires expertise in A/B testing, data assessment, automation and drip campaign flows, and
iterative campaign optimization. Agency experience is required.

specialists must be creative, have excellent interpersonal skills, and have some technical aptitude

evaluate digital trends to create better engagements and new opportunities are key skills. Beyond

**What You'll Do**

needs of clients.

campaigns.
- Create custom audience flows based on customer journeys, engagement with

communications and audience behavior and ongoing learnings and optimizations.
- Implement A/B testing methodologies to optimize messaging, design, and timing for

maximum engagement and conversion.
- Collaborate with account, strategy, paid media, and web analytics to contribute to ongoing,

holistic campaign recommendations to support the larger marketing and business goals for
our clients
- Clearly communicate the how and why behind decisions, and their impact to team members
- Analyze campaign data and user behavior to refine targeting, messaging, and segmentation

strategies.
- Liaise with clients to understand their brand voice, objectives, and key performance

indicators (KPIs), and provide regular updates on campaign performance.
- Provide clean and comprehensive reports showcasing campaign performance, key insights,

and actionable recommendations.

guidelines, and privacy regulations.

**What You Need**
- Experience in CPG and Shopify is desired, but not mandatory

touchpoint mapping, KPIs, etc.
- Strong A/B testing experience and data-driven decision-making skills.
- Knowledgeable in building out loyalty/rewards programs.
- Strong project management skills, including management of agencies and vendors to

ensure
- execution.
- Excellent communication skills for client interactions and reporting.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial

environment.
- Ability to succeed in a fast-paced, dynamic environment.

**We look forward to meeting you