Digital Trafficker

Description
Job brief
A Trafficker will serve as a key member of the marketing team in order to increase brand awareness, drive
conversions, reduce cost per lead and ultimately generate revenue.
This position requires a big-picture thinker with the ability to effectively manage paid marketing campaigns
across video, audio, paid search, social, and programmatic channels continually monitoring marketing
effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.

**Requirements**:

- Bilingual: Fluent in English and Spanish.
- Bachelor's degree in business, advertising, marketing, or communications.
- 3+ years of experience in Paid Marketing planning and execution.
- Success driving results across paid search, paid social, display and affiliate

channels both mobile and desktop (e.g., Facebook/IG, Twitter,
Linkedin,Google, Bing, Tik Tok)
- Understanding of optimization algorithms, bid types, targeting, and buying

strategies across existing and emerging marketing platforms.
- Proven experience with Meta Business Suite, Google Ads Manager and

modern business intelligence tools.

**Responsibilities**:

- Conduct customer, competitive, keyword and industry research that yields

high-performing creative, campaigns, and bidding strategies.
- Provide data-driven recommendations to the creative team to inform new

asset creation
- Optimize spending strategy leveraging key target audience segments,

geographies, audience funnel opportunities, and a strong A/B testing
framework.
- Monitors and reports on KPIs, general advertising and trends to inform new

and existing marketing and communications strategies.
- Partner with external agency to structure, launch and manage campaigns

using relevant third-party advertising platforms.
- Actively identify new opportunities for optimizations and testing and work

with internal analytics teams and external agencies to assess opportunity
and feasibility.