Marketing Manager

hace 4 semanas

Guadalajara, México Birdman A tiempo completo

Are you ready to build something meaningful? - Take flight at Birdman

**The Role**: We are looking for an exceptionally motivated Marketing Manager to join our team. In this role, you will be instrumental in creating and implementing innovative marketing strategies that align with our company's mission to foster healthier, conscious, and sustainable consumption habits and lifestyles. Reporting directly to the Chief Revenue Officer (CRO), you will oversee a dedicated team comprising a Social Media Analyst, a Creative Team, and two Marketing Analysts.

**The Goal**: Lead our Marketing function and achieve our projected +100% sales growth.

**What you will do**:

- Formulate and implement marketing strategies that strongly align with Birdman's mission and core values.
- Take ownership of the go-to-market strategy for our products, encompassing comprehensive communication plans, involving all relevant teams and resources, and delivering clear selling points. Regularly report on results and gather insights for future improvements.
- Foster collaboration with cross-functional teams to conceptualize and launch new product offerings successfully.
- Conduct extensive market research to identify target audiences and stay updated on consumer trends.
- Monitor market penetration, conduct comprehensive competitor analysis, and analyze related factors to gain insights into Birdman's market position, identify growth opportunities, and inform strategic decision-making.
- Develop and oversee Birdman's social media platforms, as well as other digital marketing channels.
- Supervise the development of captivating creative assets, including product packaging and branding.
- Coordinate and execute impactful marketing campaigns, such as in-store promotions, events, and strategic influencer partnerships.
- Continuously monitor and analyze marketing performance metrics, providing regular reports to the leadership team to facilitate data-driven decision-making.
- Track and assess customer Net Promoter Score (NPS) and acceptance levels to gauge customer satisfaction, identify areas for improvement, and drive customer-centric decision-making.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
- Extensive marketing experience (8+ years), preferably within the dynamic food and beverage industry.
- Exceptional communication and collaboration skills, fostering effective teamwork and cooperation.
- Proficient in managing social media platforms and utilizing digital marketing channels.
- Demonstrated success in planning and executing impactful marketing events.
- Strong analytical abilities, leveraging data-driven insights to guide marketing strategies.
- Proven leadership experience in overseeing creative and PR teams, driving innovative and successful outcomes.

**Bonus points if**:

- MBA or master's degree in a related field, providing advanced knowledge and expertise.
- Comprehensive understanding of ethical and sustainable marketing practices, ensuring responsible and environmentally conscious strategies.
- Track record of successfully managing brands for Fortune 500 companies in the FMCG or Supplement industry, demonstrating industry expertise and market acumen.
- Committed to delivering on our promise and maximizing our positive impact on the planet and people's lives, aligning with our core values and mission.

**Benefits**

**The Company**: Birdman is on a roll We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together

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