Digital Content Coordinator
hace 2 semanas
Country / Region : Mexico
- City : Mexico City
- Business group: Selective Distribution
- Contract type: Permanent Job
- Function: Digital
- Reference No.: 229279
- Date of publication: 2023.05.26
POSITION
Digital Content Coordinator
PROFILE
Digital Content Coordinator
Responsable de la estrategia del canal Direct asegurando la mejor experiência al usuario. Coordinación y creación del contenido para los medios digitales
Contenido Digital
- Diseñar y planificar la estrategia digital de contenidos, desarrollar el calendario anual de campañas.
- Trazar objetivos concretos y cuantificables sobre el contenido.
- Crear, validar y supervisar la construcción del storytelling de las campañas.
Canal de Ventas Direct y Sitio Web
- Responsable de las métricas de venta, conversión, transacciones, ticket promedio y tráfico del canal Direct.
- Responsable de la creación y seguimiento del calendario de publicaciones para los espacios Onsite.
- Generar la selección y curaduría de los materiales a emplear dentro del sitio web.
User Experience Marketing
- Creación de benchmarking para encontrar posibles mejoras para la experiência del usuario dentro del sitio web.
- Liderar la creación y dar seguimiento continuo de proyectos de marcas como: Dior Boutique.
- Responsable de proponer y crear productos digitales para mejorar la experiência de los consumidores al comprar asegurando la disminución del bounce rate.
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