Experimentation @ Scale Regional Manager/lead

hace 4 días


Granada, México EssenceMediacom A tiempo completo

***

**About** **Essence**Media**c**om**

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. **EssenceMediacom **challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

**EssenceMediacom** understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. **EssenceMediacom **is a place for us to grow our careers and expand our horizons. **EssenceMediacom **is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

**O**verview of Role**:
***

The primary role is to co-create and execute learning agenda for TCCC in Latam: from ideation to execution and analytics, working alongside with analytics and executional teams in each of the Latam markets.

Director / Associate Director will work closely with TCCC global Data & Measurement lead, client teams and local OUs client teams.

**Y**our Impact**:
***
- CO-create and develop annual global learning agenda;
- Provide expert opinion on channel and digital media measurement solutions specific to testing and experimentation to clients & account teams;
- Manage relationship with client’s team;

***

**Y**our People Skills**:

- You should have previous experience in managing clients and / or multiple stakeholders inside the organisation
- You know how to drive positive collaborative interactions among key team members and client stakeholders
- Should be a keen listener, that is able to interpret the needs of the client

***

**Y**our Knowledge & Abilities**:

- Digital channel generalist although focused experience in Paid Social (and Programmatic) is desirable
- Focused experience in media performance analytics and measurement
- Good knowledge of main testing & measurement techniques: Match Market tests, A/B testing, Brand Lift studies
- Have worked with Media Mix Modelling partners and/or can understand the impact of different attribution models is also a positive
- Willingness to learn new tools, frameworks and channels
- Understanding of the fundamentals of marketing and performance media, client management, and team dynamics
- An excel pro with the ability to quickly identify trends, issues, anomalies

***

**Y**our qualifications**:

- Bachelor’s Degree or Apprenticeship in a relevant area preferred
- 4+ years’ experience in Digital Media and / or Media analytics
- Experience in working with media platforms (Meta, DV 360, etc) and martech tools such as Google Analytics, Adobe, Appsflyer - if not with the tools but at least should be able to sketch the usability of these tools.

**Sounds good? We’d love to hear from you



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