Content Marketing Coordinator

hace 2 meses

City, México Tala A tiempo completo

**About Tala**

Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions - and our plan is to serve millions more, and have been named by the _Fortune _Impact 20 list, _CNBC_’s Disruptor 50, and _Forbes’ _Fintech 50 list for five years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.

By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 7 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.

Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you

Play a pivotal role in shaping and executing the communication strategy across various channels. Responsible for leading the development of compelling social media content, overseeing the social media team. Lead the financial education content initiatives. Fostering an in-house video production teamEnsuring consistency and effectiveness in all messaging across platforms,

**What You’ll do?**:

- Proven experience in leading successful social media and communication campaigns.
- Capacity to manage and lead a team.
- Ability to create compelling and engaging content that drives audience interaction and brand loyalty.
- Exceptional copywriting skills with a keen eye for detail and tone consistency.
- Strong communication skills.Strong analytical skills to measure and optimize content performance.
- Demonstrated creativity and an out-of-the-box thinking approach in content ideation and execution.
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Passion for social media and proficiency with major social media platforms and social media management tools
- Ability to work cross functionally with different teams
- Top-notch oral and verbal communication skills
- Excellent social listening skills
- Detail-oriented approach with ability to work under pressure to meet deadline
- Proficient understanding of social media platforms, especially TikTok and YouTube, and the ability to leverage them effectively for brand growth.
- Develop and implement communication strategy aligned with company goals.
- Responsible for key metrics of engagement and reach for all organic content initiatives.
- Ensure and maintain a consistent messaging across product, brand, social and organic initiatives.
- Lead the creation and publication of engaging organic content.
- Lead the financial education efforts.
- Manage and lead the social media team to ensure consistent quality, growth and positioning of key messages.
- Foster creative content initiatives that ensure growth and positioning of our brand with our target audience.
- Establish and develop an in-house team for video content creation.
- Oversee all copywriting and messaging, ensuring consistency and impact.
- Devise and execute engaging content strategies tailored for TikTok and YouTube.
- Review analytics and create reports on key metrics.

**What You’ll Need**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in content marketing or a similar role.
- Proven track record of successful social media campaigns and team management.
- Strong attention to detail and organizational skills.
- Understanding and experience working with CRMs.
- Fluent in EnglishGrowth mindsetStrong portfolio demonstrating content creation and management skills.
- Track record of delivering projects and impact in a fast-paced environment.
- Excellent written and verbal communication skills in Spanish and English.
- **
Preferred Skills and Experience**:

- Experience in the fintech industry or related fields.
- Demonstrated success in building a brand presence on social media channels.
- Familiarity with marketing analytics tools to track and optimize content performance.
- Previous experience in leading social media teams.

Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds

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